Stereotypes In Advertising

The fashion industry in a multibillion dollar business dedicated to the making and selling of clothes. The fashion industry is known to be significantly influential in shaping the opinions and views of society. Its impact becomes more influential when it is used in advertising. Advertising is the most persuasive medium in media, which ultimately allows for the shaping of ideals and beliefs in society. The media is a powerful outlet to communicate the roles that society should incorporate into their lives. The fashion industry is so influential in pushing its ideals onto society which makes it the perfect medium to convey stereotypes, especially gender stereotypes. Society dictates its cultural standards into the roles of everyday life. Fashion magazines are greatly
The cultural background of the viewer can be a determining factor in the way the viewer perceives images and content through persuasive images in advertising. Essentially, due to the fact that society takes direction from cultural factors, advertising is a direct reflection of such. Thus, the study of a global magazine can shed light on cultural variations between the European and American editions of the same magazine.When researchers have chosen to analyze the impact that advertising has on viewers, it is almost always looked at from an aesthetic point of view. The study is usually analyzed from the perspective of body image and the relationship between fashion advertising and eating disorders. Although those topics are greatly impacted by advertising, the problem is that advertising is only seen a body image issue. However, the impact of advertising goes beyond that of body image. Advertising has the influence to sell sex and reinforce the stereotypes of gender roles in society, and the impact that culture has on society has not been observed from the perspective of fashion