Gender Stereotypes In Advertising

I started to watch the Simpsons at nine pm on Sunday night. The date of said watched show was May 29, 2011. The seventeen commercials that were shown were mixed and did not have a preference. The first commercial that was shown was a Living Spaces Memorial day savings on mattress. The next one was Time Warner Cable that was selling high speed internet. A car commercial about a Ram truck 1500 came soon after. Chase came out with a commercial talking about their new thank you card. The cell phone unleashed commercial came out with it being sold at Verizon and Wal-Mart. Metro pcs comes out with its family plan. Another car commercial, this time about the Mazda. Jcpenny comes out with its own commercial for a mattress sell on Memorial Day. A
commercial for Jeep is shown. Metro pcs shows its android and a special with it. Del Taco show a burrito with bean and green stuffing while revealing a special with it. Time Warner Cable comes out again this time reveling how great their dvr is. Sit’n Sleep shows its Memorial sale mattress special. A Fujifilm camera commercial is show, showing the cameras features.
Another Memorial Day event special on a 2012 cc sports VW. Dell Taco once again is shown but this it is talking about its tacos and how big and cheap they are. Carls Jr is the last commercial shown that depicts how the way they made them and sell their burgers are. After watching all these commercials I could see that there was some gender specific commercial but over all these commercials were mixed to all gender types. However we can see that these commercials are for the ages of 18 to 30 since all those shown in the commercial were young individuals and most of the commercials were either a working man seen or electronics that usually only the younger generation is savvy towards too. Also many of the commercials like the chase and time warner are shown to have a couple that is married and married couples that are married are usually around their thirties. The Time Warner Cable commercial shows a couple where the wife is pregnant and the husband is doing everything he can to make her happy. All this is going on while the commercial talks about the advantages of having Time Warner’s dvr. I can see they try to appeal to pregnant women and those that are planning on getting pregnant to get their product so their life can become easier to an
extent. The men are drawn to buying this so they can make their wives happier. The cell phone commercial about the Unleashed shows a working class individual who is also a man’s man since he is depicted as a blue collar construction worker who is there to get things done. This commercial is being sold to men since they are trying to show that only strong hard working men and those who want to get the job finished would get this phone. A City Bank commercial shows what looks like a white family having a great time during their vacation and this could be achieved if you just get the City Bank thank you rewards card. This commercial is trying to convince the mother and father to get the City Bank card if they want to have a good time with their family while at the same time making the screen black and white to try and show how divers the bank is. A Metro Pcs family plan is obviously being sold to families. The commercial shows two men acting like if they were news anchors detailing why the metro pcs family plan is so great. Then one of the men shows a picture of his family which most likely an effort from the commercial to try and make a bond with the audience. Metro Pcs other commercial shows an android phone and details really fast why it is so great while emphasizing its low price. This phone commercial has a wide audience. The commercial tries to make the phone look like the best phone in the market while showing everyone the low cost of the phone that anyone can buy it but the commercial does not really want people to compare other phones since it is limited offer so must hurry to get it.