Competitive analysis of a business firm
Table of Contents
Introduction 2
Why Crust is in business? 3
Creating Value 4
Demand for Crust Pizzas 6
Factors affecting Quantity Demand 6
Short term trends affecting demand 10
Long term trends affecting demand 10
Price Elasticity 12
Factors affecting Elasticity of demand 13
Market Structure 14
Strong and high Rivalry in business 15
Strategies to seek competitive advantage in the market 16
Conclusion 18
Bibliography 19
Crust Gourmet Pizza Bar, Canning vale
Introduction
Since 2002 Crust Gourmet Pizza Bars have quickly become renowned for producing one of the freshest and highest quality gourmet pizzas Worldwide. Crust has become the number one gourmet pizza brand in its short ten year history. Recent expansion to New Zealand and Singapore over the past few years show encouraging signs that Crust is quickly becoming a multinational force in the gourmet pizza market. The pizza industry has traditionally consisted of big chains, which focus on fast delivery at the expense of a quality product, or independents that offer a high quality product, but with limited delivery service. Crust is all about changing people’s perceptions of what a delivery and take away pizza is by delivering a great tasting, quality gourmet pizza to your door.
Crust believes its positioning will allow itself to benefit from the extreme growth potential of the gourmet food market segment and more specifically the gourmet pizza sector. Crust is a strong supporter of giving back and supporting the community through the Corporate Social Responsibility Program.
Crust see ourselves as a chain of boutique pizza bars, as opposed to a big brand fast food chain. Their aim has always and will always be to challenge the perception of pizza, by delivering a quality gourmet product with the same consistency and speed as any another take away option. From the head office staff to their pizza makers, Crust differentiates themselves from the rest of the take away food industry by focusing
Introduction 2
Why Crust is in business? 3
Creating Value 4
Demand for Crust Pizzas 6
Factors affecting Quantity Demand 6
Short term trends affecting demand 10
Long term trends affecting demand 10
Price Elasticity 12
Factors affecting Elasticity of demand 13
Market Structure 14
Strong and high Rivalry in business 15
Strategies to seek competitive advantage in the market 16
Conclusion 18
Bibliography 19
Crust Gourmet Pizza Bar, Canning vale
Introduction
Since 2002 Crust Gourmet Pizza Bars have quickly become renowned for producing one of the freshest and highest quality gourmet pizzas Worldwide. Crust has become the number one gourmet pizza brand in its short ten year history. Recent expansion to New Zealand and Singapore over the past few years show encouraging signs that Crust is quickly becoming a multinational force in the gourmet pizza market. The pizza industry has traditionally consisted of big chains, which focus on fast delivery at the expense of a quality product, or independents that offer a high quality product, but with limited delivery service. Crust is all about changing people’s perceptions of what a delivery and take away pizza is by delivering a great tasting, quality gourmet pizza to your door.
Crust believes its positioning will allow itself to benefit from the extreme growth potential of the gourmet food market segment and more specifically the gourmet pizza sector. Crust is a strong supporter of giving back and supporting the community through the Corporate Social Responsibility Program.
Crust see ourselves as a chain of boutique pizza bars, as opposed to a big brand fast food chain. Their aim has always and will always be to challenge the perception of pizza, by delivering a quality gourmet product with the same consistency and speed as any another take away option. From the head office staff to their pizza makers, Crust differentiates themselves from the rest of the take away food industry by focusing
Bibliography: Hubbard, G., Garnett, A., Lewis, P., & O 'Brien, T. (2013). Essentials of economics. 2nd ed Frenchs Forest: Pearson. Layton, A., Robinson, T., & Tucker, I. (2009). Economics for today (3rd ed.). Southbank, Victoria: Nelson Crust Gourmet Bar. [n.d.]. Retrieved from the Crust Web site: https://www.crust.com.au/aboutus/aboutus-home