Competitors Analysis

Competitors Analysis
Individual Assignment
Mugshot

Competitors Analysis 1

Competitors Analysis
Individual Assignment

J. Berragiy

Hoge school van Amsterdam
International Business and Languages class 1IBL5
Young Entrepreneurship 2,
18 Mar. 2013, Amsterdam Zuidoost
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1.Introduction 4
2.Competitors 5
3.About Kruidvat 6
History 6
Mission Statement 6
4.Mugshot 7
Business 7 people 7 supplier 7 customers 8
5.Analysing Kruidvat: Product mix 8
Product 8
Price 8
Place 9
Promotion 9
Target group 10
Financing 11
Internet 11
Context 11
Content 12
Community 12
Customization 12
Communication 12
Connection 12
Commerce 13
6.Reflections in a glimps 14
7.Resources 15

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1. Introduction
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The purpose of this report is to make clear what tools Mugshot competitors use that make their business successful. This will help the employees of Mugshot who just set up their business. There has to be more clarity in the problems of Mugshot and the available tools. The big question where this report is based on: How can analyse Kruidvat, the biggest competitor, improve Mugshot’s weaknesses?
In this report there are given suggestions on the complications that Mugshot faces. The problem will be showed more explicit and the possible solutions for these complications will be given. To orientate on this sections, I used all the information of Kruidvat I could find. I elaborated