Concert And Theatre Tickets Analysis
Concert and Theatre Tickets:
Regarding advertising for Concert and Theatre Tickets, such advertisements for a public concert or theatre performance must indicate the admission price. Any additional charge and the circumstances in which such additional charges are payable must be stated separately, in either monetary or percentage terms. In all other forms of advertising (e.g. radio or TV advertising) the admission price must be stated together with a reference to the fact that an additional charge may be payable in certain circumstances.
Airfares:
Regarding advertising of prices for Airfares the following points of improvement were noted by this researcher: •In every advertisement for airfares (including radio, television and print) the total price must be clearly stated. Specifically this means the price payable for the airfare must include all charges (i.e., …show more content…
of respondents Monthly yearly
40 31 9
Percentage 77.5 22.5
65% people opt for monthly packages and 77.5% people would still opt if its price is higher than that of a yearly package. This shows that consumers are only price sensitive till when the utility is matched. A package deal is always preferred by a consumer even if the price is just a combination of the products, in such a combination, individually this is a common tactic used by sellers to increase sales of products that wouldn't sell individually. When two products are pitted against each other and the seller wishes to increase the sales of one product he show cases the other as an inferior option with then same price.
Table 8:- How often consumers buy package deal products over individual products
No. of respondents Always never Sometimes
40 25 10 5
Percentage 62.5 25 12.5
62.5% people opt for packages despite inferior products being sold at an equal individual cost. The sellers try to package inferior quality with superior because of which the cost reduces and the consumer gets the satisfaction of 3 products at a lesser
Regarding advertising for Concert and Theatre Tickets, such advertisements for a public concert or theatre performance must indicate the admission price. Any additional charge and the circumstances in which such additional charges are payable must be stated separately, in either monetary or percentage terms. In all other forms of advertising (e.g. radio or TV advertising) the admission price must be stated together with a reference to the fact that an additional charge may be payable in certain circumstances.
Airfares:
Regarding advertising of prices for Airfares the following points of improvement were noted by this researcher: •In every advertisement for airfares (including radio, television and print) the total price must be clearly stated. Specifically this means the price payable for the airfare must include all charges (i.e., …show more content…
of respondents Monthly yearly
40 31 9
Percentage 77.5 22.5
65% people opt for monthly packages and 77.5% people would still opt if its price is higher than that of a yearly package. This shows that consumers are only price sensitive till when the utility is matched. A package deal is always preferred by a consumer even if the price is just a combination of the products, in such a combination, individually this is a common tactic used by sellers to increase sales of products that wouldn't sell individually. When two products are pitted against each other and the seller wishes to increase the sales of one product he show cases the other as an inferior option with then same price.
Table 8:- How often consumers buy package deal products over individual products
No. of respondents Always never Sometimes
40 25 10 5
Percentage 62.5 25 12.5
62.5% people opt for packages despite inferior products being sold at an equal individual cost. The sellers try to package inferior quality with superior because of which the cost reduces and the consumer gets the satisfaction of 3 products at a lesser