Considerations Of Marketing: Cutthroat Society
Considerations of Marketing in America Paper
Taylor Magnuson
Grand Canyon University: BUS 340
March 29, 2015
In such a cutthroat society, many companies rely on marketing to give them the competitive edge over their competition, but how far is too far? Discussing the legal and ethical ways to successfully market while capturing the trust and high brand perception, some concerns such as marketing to children, puffery, harmful products, and stealth marketing are always made known. Companies give it their best shot by marketing the message they are trying to send marketing is what separates companies from success and mediocrity. A quote taken from the perspective of John Berger stated, “Without ethics, man has no future. This is to …show more content…
Stealth marketing “is any marketing strategy that advertises a product to people without them knowing they are being marketed to” (Stealth Marketing, 2013). Also known as “undercover marketing”, stealth marketing is considerably one of the most dangerous yet effective methods of marketing since consumers disregard the fact that they are being marketed too. Undercover marketing takes place when a business “employs actors who secretly represented the company, giving them opportunities to interact with strangers and promote the product in a non-obvious way” (Stealth Marketing, 2013). Examples of undercover marketing remain prevalent in our society today, but most individuals are ill equipped to realize what is going on even by the end of the marketing ploy. As of recent, users of the “selfie stick” serves as a perfect example of undercover marketing. A person may need a picture taken, but then realizes that the perfect picture is only one click away with this innovative product. Thus, buzz marketing about this handless photo-taking tool emerge on the beaches of California, to the towers of New York. The company set out to spread the idea by recruiting tourists traveling the world to take personal photography into their own hands; literally. With the right exposure, the concept has created its own gigantic niche within the photography market. However, not …show more content…
Marketing and its crucial nature in our American society should be under watch due to its persuasive hold on the common consumer. Tools this powerful and considerably life altering cannot be taken lightly. However, when done correctly and with good intent, ethics and legality should be incorporated by businesses to achieve a peak performance. Companies that wish to operate legally and ethically should be sure to incorporate truth and unswayable audiences. Full disclosure of information and regard for harmful products are what separate companies not only in terms of integrity, but also in the minds of the
Taylor Magnuson
Grand Canyon University: BUS 340
March 29, 2015
In such a cutthroat society, many companies rely on marketing to give them the competitive edge over their competition, but how far is too far? Discussing the legal and ethical ways to successfully market while capturing the trust and high brand perception, some concerns such as marketing to children, puffery, harmful products, and stealth marketing are always made known. Companies give it their best shot by marketing the message they are trying to send marketing is what separates companies from success and mediocrity. A quote taken from the perspective of John Berger stated, “Without ethics, man has no future. This is to …show more content…
Stealth marketing “is any marketing strategy that advertises a product to people without them knowing they are being marketed to” (Stealth Marketing, 2013). Also known as “undercover marketing”, stealth marketing is considerably one of the most dangerous yet effective methods of marketing since consumers disregard the fact that they are being marketed too. Undercover marketing takes place when a business “employs actors who secretly represented the company, giving them opportunities to interact with strangers and promote the product in a non-obvious way” (Stealth Marketing, 2013). Examples of undercover marketing remain prevalent in our society today, but most individuals are ill equipped to realize what is going on even by the end of the marketing ploy. As of recent, users of the “selfie stick” serves as a perfect example of undercover marketing. A person may need a picture taken, but then realizes that the perfect picture is only one click away with this innovative product. Thus, buzz marketing about this handless photo-taking tool emerge on the beaches of California, to the towers of New York. The company set out to spread the idea by recruiting tourists traveling the world to take personal photography into their own hands; literally. With the right exposure, the concept has created its own gigantic niche within the photography market. However, not …show more content…
Marketing and its crucial nature in our American society should be under watch due to its persuasive hold on the common consumer. Tools this powerful and considerably life altering cannot be taken lightly. However, when done correctly and with good intent, ethics and legality should be incorporated by businesses to achieve a peak performance. Companies that wish to operate legally and ethically should be sure to incorporate truth and unswayable audiences. Full disclosure of information and regard for harmful products are what separate companies not only in terms of integrity, but also in the minds of the