Consumer Boycott According
Outline Ⅰ.Introduction 1 Ⅱ.Consumer Boycott Basics 1 A. What is a consumer boycott? And for what purposes do we boycott? 1 B. The criterion of success of a consumer boycott 2 Ⅲ Problems 3 A. Historical Problems 3 1. The good old times for boycotters and the first obstacle: Legality. 3 2.Post-World WarⅡ: CPAs and anti-CPAs Wars. 5 B. Inherent Problems. 5 1. Small-agent problem. 5 2. Marginal analysis problem 6 3. Potential Buyers problem 8 4. Free-rider problem. 8 5. Restoration and Immunity. 9 6. Counterproductive Effect. 10 7. Time-Inconsistency Problem. 10 Ⅳ.The summary 11 References: 11
The Weakening Power: Consumer Boycotts in Modern Times
Ⅰ.Introduction
Though the term “boycott” was not coined until 1880, consumer activism dates back to the very beginning of the history of America. We remember the generation that defiantly wore homespun dumped the king’s immoral tea into Boston Harbor; we remember the abolitionists engaged in a boycott of slave-made goods. Even in recent history, we saw supporters of the united farm workers enact what they called a “modern version” of the Tea Party in Boston, dropping grapes into the famous harbor. It looks like the boycotts have transferred the orbit of the nation. So even today, people regard consumer activism as an instrument to drive firms back onto moral tracks. But through researches, we surprisingly get to realize the weakening of the power of this type of consumer activism. The question is what happened to boycotts and what the problems hampering boycotters are.
Ⅱ.Consumer Boycott Basics
A. What is a consumer boycott? And for what purposes do we boycott?
To make it simpler, a consumer boycott, in plain words, is to show dissatisfaction by refusing to purchase something. Of course it is not that simple. There are motivations and causes behind every boycott, like political objectives, ethnic discriminations etc. But to define the term actually does not involve too much
The Weakening Power: Consumer Boycotts in Modern Times
Ⅰ.Introduction
Though the term “boycott” was not coined until 1880, consumer activism dates back to the very beginning of the history of America. We remember the generation that defiantly wore homespun dumped the king’s immoral tea into Boston Harbor; we remember the abolitionists engaged in a boycott of slave-made goods. Even in recent history, we saw supporters of the united farm workers enact what they called a “modern version” of the Tea Party in Boston, dropping grapes into the famous harbor. It looks like the boycotts have transferred the orbit of the nation. So even today, people regard consumer activism as an instrument to drive firms back onto moral tracks. But through researches, we surprisingly get to realize the weakening of the power of this type of consumer activism. The question is what happened to boycotts and what the problems hampering boycotters are.
Ⅱ.Consumer Boycott Basics
A. What is a consumer boycott? And for what purposes do we boycott?
To make it simpler, a consumer boycott, in plain words, is to show dissatisfaction by refusing to purchase something. Of course it is not that simple. There are motivations and causes behind every boycott, like political objectives, ethnic discriminations etc. But to define the term actually does not involve too much
References: “BP Boycotts Inherently Fail.” Boycott Watch. ©2003-2008 Boycott Watch. June 7 2010.Web. April 24 2011 Friedman, Monroe. “Consumer Boycotts: Effecting change through the marketplace and the media.” New York: Routledge. 1999. Print. Glickman, Lawrence B. “Buying Power: A History of Consumer Activism in America. “Chicago: University of Chicago, 2009. Print. Haan, Marco. “The Competitive Effect of Consumer Boycotts.” Marco Haan. Version:May 24 2007.Web. April 22 2011 John, Andrew, and Jill Klein. "The boycott puzzle: consumer motivations for purchase sacrifice." Management Science 49.9 (2003): 1196+. Academic OneFile. Web. 19 Apr. 2011. Klein, Jill Gabrielle, Craig N. Smith, and Andrew John. "Why we boycott: consumer motivations for boycott participation." Journal of Marketing 68.3 (2004): 92+. Academic OneFile. Web. 29 Apr. 2011. Smith, N. Craig. “Morality and the Market: Consumer Pressure for Corporate Accountability.” London: Routledge. 1990. Print.