Birth and evolution of the movement and consumerista politche market in its favor.
LA SOVRANITA ' DEL CONSUMATORE:
"Consumption is the sole end and purpose of all production, and the interest of the producer should be considered only insofar as it may be necessary to promote the interest of the consumer" (Adam Smith).
The consumerism is a relatively recent phenomenon, one hundred years have passed since the commercial economy of the United States was rocked by the explosion for the first time a consumer moviment exasperated.
Despite the success of this first wave and the other occurred later, economists have never paid attention to the consumer and its actual needs until recent years, devoting much more effort to analyze supply.
The movement has its origins in defense of consumers in the United States of America, where, earlier than in any other country in the world, it created the conditions for the emergence and rapid development of monopoly capitalism and oligopolistic.
Until the early years of the 900 consumers burdened the ultimate purchaser all costs of controlling the quality of purchased goods, the weight and cost, if they did not meet expectations for quality and safety.
An early event that marks the beginning of the policy in favor of consumer legislation is anti tust of 1890, which is neither designed nor intended to serve that purpose, but to protect the small trade and handicraft production by monopolies and concentrations industrial.
Then the Unfair competition became a crime, and over the years, the main objective of this law was only to protect consumers from unfair business practices.
A second step was taken in 1906 when, thanks to the National Consumers League (which dealt with the working conditions of women), a law was passed on the authenticity of the food and pharmaceutical substances and the quality of the meat.
Struggle against capitalism and aggressive food fraud were the basis of the first "targeted"
Bibliography: -SCHUMPETER , “Teoria dello Sviluppo” - MARY MCCARTHY, Al contrario, 1961 -LOUIS LEVINSON, Dictionary of the left hand, 1963