Consumer Preference of international Brands over local brands in FMCG Products
Consumer Preference of international Brands over local brands in FMCG Products
Name: - Saad Hasan
Registration No: - 4768
Course: - Methods of Business Research
Submitted to: - Sir Qazi Salman
Table of Contents
Abstract:-
The study is aimed to determine the consumer preference of international brands over local brands in FMCG Products. As Pakistan is a poor nation where per capita income is $1254. In this kind of scenario it looks very difficult for an Average Pakistani to buy an International Brand. Other factors are also important to buy an international brand such as Information regarding the product, Advertising campaign of the product and the awareness of the product.
Sample of this Research is taken from the 100 (Hundred) Students of “Pakistan air force Karachi institute of Economics and technology” (PAF-KIET) from which Fifty are male students and Fifty are female Students.
It has been found that the consumers like to prefer International brands instead of local brands because they think that international brands are durable and reliable and local brands are lacking these two qualities.
Introduction:-
There are so many researches in the world which are similar to my research but I think my research may help international manufacturers and local manufacturers to understand the consumer preference of Pakistani while selecting a brand. World is become Smaller day by day so as international firms are trying to chase their target consumer almost at every place on the earth. In Pakistan there are so many cultures having so many beautiful colors are also playing their part in order to buy any product.
Purpose of Study:-
Why consumers in Pakistan are considering international brands over local brands in FMCG products?
If they prefer international brand over local brand so what are the reasons behind it?
Are there any issue regarding the durability, quality and price between the international and local FMCG Products?
Name: - Saad Hasan
Registration No: - 4768
Course: - Methods of Business Research
Submitted to: - Sir Qazi Salman
Table of Contents
Abstract:-
The study is aimed to determine the consumer preference of international brands over local brands in FMCG Products. As Pakistan is a poor nation where per capita income is $1254. In this kind of scenario it looks very difficult for an Average Pakistani to buy an International Brand. Other factors are also important to buy an international brand such as Information regarding the product, Advertising campaign of the product and the awareness of the product.
Sample of this Research is taken from the 100 (Hundred) Students of “Pakistan air force Karachi institute of Economics and technology” (PAF-KIET) from which Fifty are male students and Fifty are female Students.
It has been found that the consumers like to prefer International brands instead of local brands because they think that international brands are durable and reliable and local brands are lacking these two qualities.
Introduction:-
There are so many researches in the world which are similar to my research but I think my research may help international manufacturers and local manufacturers to understand the consumer preference of Pakistani while selecting a brand. World is become Smaller day by day so as international firms are trying to chase their target consumer almost at every place on the earth. In Pakistan there are so many cultures having so many beautiful colors are also playing their part in order to buy any product.
Purpose of Study:-
Why consumers in Pakistan are considering international brands over local brands in FMCG products?
If they prefer international brand over local brand so what are the reasons behind it?
Are there any issue regarding the durability, quality and price between the international and local FMCG Products?