Preview

Consumer Traits and Behavior Paper

Good Essays
Open Document
Open Document
616 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Consumer Traits and Behavior Paper
Consumer traits and behavior
The practice of making a purchase or the influence of purchasing habits consists of several unseen processes. Most of these processes consist of consumer traits, social, psychological, decision, and behavior processes, which are in need of research. Organized study has gathered several theories and reasons concerning how, and why consumer traits and behavior have influence concerning the purchasing process. The consumer psychologist propose that each purchase made by consumers are in a number of ways influenced by components, such as cultural influences, psychological, and social processes, internal, and external factors.
Consumers of today are demonstrating a desire for fresh products and services. Because of these desires, doors of opportunity are opened for consumers, marketing providers, and businesses to approve or disapprove new concepts. Organizations will need to conduct nationwide research concerning the consumer’s behavior, and his or her decision- making processes. The research will support a variety of roles and ideas for product development. A successful marketer understands the numerous causes, motivation, and influences of consumer purchasing. A psychological process occurs in the minds of individuals, and usually affects the individuals’ behavior. Concerning this topic, psychological process determines the consumer’s behavior. The team member will discuss three psychological processes, and three social processes. The team member will begin with psychological processes. Motivation: The internal force that encourages the consumer to take certain actions, Memory: Consumers use this process to store, acquire, retain, and retrieve information sometimes later. Perception: by perception, consumers interpret, and organize sensations that affect him or her, and important to his or her lives. A social process occurs in an individuals’ life or surroundings. An individuals’ social life may affect his or her patterns of

You May Also Find These Documents Helpful

  • Best Essays

    This article is about consumer complaints as it relates to online shopping and the recovery of the service provided to them. For the most part…

    • 1503 Words
    • 7 Pages
    Best Essays
  • Satisfactory Essays

    Psy 322 Week 1 Assignment

    • 734 Words
    • 3 Pages

    Decisions to buy can be emotional. Emotions can lead a person to shop. Feelings are people’s primary way to make judgments and decision making. A woman can be upset at her husband, need a break from the kids, or she could be happy and want to spend impulsively. A marketer only has a chance to contend with commercials and ads to penetrate the feelings of the consumer. Consumer personal behavior is influenced by many, family, culture, environment, competition and social attitudes. These are factors to be evaluated and how they are used for persuasion. Friends and family influence the clothes one wears. Culture and family are a persons or peoples area of up bring that can influences the way services are done and the way products are purchased.…

    • 734 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    A. total utility is maximized when consumers obtain the same amount of utility per unit of each product consumed.…

    • 7712 Words
    • 31 Pages
    Powerful Essays
  • Best Essays

    Consumer behavior is defined in a variety of ways such as “the dynamic interaction of affect and cognition, behavior and environmental events by which human beings conduct the exchange aspects of their lives.” by the American Marketing Association. (2008). In a simpler form, consumer behavior can be explained as the actions of consumers and the different approaches a person may take to decide what to buy and the decision making process. The decision making process can be effected by many factors all related to a person or persons lifestyle. Determining that behavior can be confusing and marketers need to use research techniques to understand the consumer. Understanding the intent to buy, buying process and post purchase issues from a marketing perspective raises many questions and is an in-depth process. “The basic marketing concept hold’s that firms exist to satisfy consumers’ needs.” (2004, Solomon). Once that basic concept is understood, an organization can focus on key goals to achieve a competitive advantage. Marketing strategies are used to gain better understanding of the market, consumers, environment, supply and demand and competition. The behaviors of consumers such as personality, emotions, attitudes, learning style, and perception of the consumer helps companies design their marketing techniques. External influences are also need to be studied and factors such as culture and sub-culture, demographics, social status, and family structure helps understand the decision making process of the consumer’s behavior. For marketing strategy to succeed, the insight to the consumer’s decision-making process is a good starting point.…

    • 1547 Words
    • 7 Pages
    Best Essays
  • Satisfactory Essays

    Consumer Behavior Paper

    • 473 Words
    • 2 Pages

    Nikki Love is a 22 year old Caucasian female from Southern Indiana. When asked what she was brand loyal to she immediately said Paul Mitchell. She said that she was loyal to Paul Mitchell because it works best for her hair. She also added that she uses it because her sister works at a Paul Mitchell Salon. This comment led me to believe that her sister is very influential in Nikki’s choice in cosmetic products because she views her sister as an expert.…

    • 473 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Today’s users are demonstrating a fantastic desire for new services and products. It has created possibilities for users, marketing providers and companies too eventually approve or disapprove latest ideas. For users to help and view their behaviors in making correct decisions, thorough research is required to support different roles and thoughts for product development.…

    • 2171 Words
    • 9 Pages
    Good Essays
  • Better Essays

    The Coca Cola Company has existed over a century to become not only one of the most successful companies in the 21st century, but the most recognizable marketing icons in the world. “In 1886, Coca-Cola was invented by a pharmacist named John Pemberton, otherwise known as "Doc", fought in the Civil War, and at the end of the war decided to invent something that would bring him commercial success. So, after a move to Atlanta, Pemberton decided to try his hand in the beverage market. In his time, the soda fountain was rising in popularity as a social gathering spot for families as an attempt to keep people from going to bars. And this was when Coca-Cola was born. However, Pemberton had no idea how to advertise. This is where Frank Robinson came in. He registered Coca-Cola 's formula with the patent office, and he designed the logo. He also wrote the slogan, "The Pause That Refreshes."…

    • 1556 Words
    • 5 Pages
    Better Essays
  • Good Essays

    * Database marketing: tracking specific consumers’ buying habits and crafting products and messages tailored precisely to people’s wants…

    • 2954 Words
    • 12 Pages
    Good Essays
  • Satisfactory Essays

    Consumer Behavior Unit 10

    • 561 Words
    • 3 Pages

    To me the information in the course has been very beneficial to me; it has aided me to become a stronger candidate in the business world. Throughout the many topics and key concepts covered throughout this term, I have become a more qualified individual ready to take on the workforce and not only in the field of Consumer Behavior, but in the business world as a whole. Some of those areas that I believe this course has really helped me would be in: The marketing concept, product positioning as well as personal privacy. I feel that having knowledge in these areas as well as many others that we studied in this course will allow me to be a successful candidate in my future studies here at Kaplan as well as my career path.…

    • 561 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Marketing Concepts

    • 609 Words
    • 3 Pages

    One of the most challenging concept in marketing deals with understanding why consumers behave in a certain way or do what they do (or don’t do). Two major psychological concepts are often used to explain and understand the consumer’s behaviour. The first is the so called in psychology the cognitive psychology in which the focus of the study is the mental behaviour i.e. the internal influence such as perception, memory, attention, attitude, beliefs, values, personality and buying motives. The second psychological concept is the social psychology in which the phenomenon of consumer behaviour is completely influenced by the external forces, i.e. social and referenced groups. There is no doubt that the consumer behaviour is extremely complex due to the nature of human beings differences in all the levels. Nevertheless, a common definition of consumer behaviour is the study of individuals, groups, or organizations and the processes of the buying units and the exchange processes involved in acquiring, consuming, and disposing of goods, services, experiences, and ideas. But such knowledge is critical for marketers since having a strong understanding of buyer behaviour will help shed light on what is important to the customer and also suggest the important influences on customer decision-making. Using this information, marketers can create marketing programs that they believe will be of interest to customers.…

    • 609 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Successful Marketers define their market in terms of needs they presume to satisfy ,not in terms of product they sell.…

    • 3870 Words
    • 16 Pages
    Powerful Essays
  • Satisfactory Essays

    IKEA case study

    • 440 Words
    • 2 Pages

    The processes involved when individuals or groups take in obtaining, consuming, and disposing of products, services, ideas, or experiences to satisfy needs and desires can be said to be a consumer behavior. Also includes how consumers think, feel and the physical actions that results from the consumer’s decisions. There are three factors, which are cultural, personal, and…

    • 440 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Consumer psychology places concerns within various psychological concepts to help better understand the consumers. (Katona, n.d). How consumers process information, use judgment, and make decisions are a few psychological concepts that influence consumer psychology. Decision making gives the individual the chance to choose between to possible actions. The choice of the individual can alter the outcome of what will happen on the product purchase. For example an individual is thinking of investing some money in the stock market this would be alternative one. The second alternative would be to save the money for a different expense rather than buy stock. A choice can change the outcome of purchasing a product or not things like amount of cash available, demographic variables, past experiences, and personality traits. All 4 of these can be factors…

    • 913 Words
    • 4 Pages
    Good Essays
  • Better Essays

    This essay will discuss the definition of consumer psychology, and will describe the psychological concepts and their importance in developing a successful marketing communication message. It will further explain the relationship between consumer psychology and marketing communications.…

    • 765 Words
    • 4 Pages
    Better Essays
  • Good Essays

    1. How might the creation of a self-conscious state be related to consumers who are trying on clothing in dressing rooms? Does the act of preening in front of a mirror change the dynamics by which people evaluate their product choices? Why?…

    • 635 Words
    • 3 Pages
    Good Essays

Related Topics