Contemporary Management Unit 3 Case study
Case Assignment: Responses to “A Historic Succession at Xerox” Contemporary Management By: Gareth R. Jones & Jennifer M. George Pages 174, 175
Author: Keiser University Fort Lauderdale, Florida
Date: January 27, 2013
A Historic Succession at Xerox
1. Why was the succession of Ursula Burns to the top position at Xerox considered historic? (Contemporary Management-Seventh Edition by Gareth R. Jones & Jennifer M. George, Page 175) The succession of Ursula Burns to the top position at Xerox was considered historic because she was the first female CEO to take the reins from another woman. She was also the first to lead a large public company. She helped downsize the workforce by 40% spear-headed Xerox’s move out of manufacturing with Flexotronics, now making most of the actual copiers. She also identified some gabs in its offerings, filling them with lower-end products from Xerox or partners. That has given the company its larges product portfolio in history and allowed it to be more competitive in selling to small and midsize businesses. She was successful because of her restructuring and maintained Ethically and Socially Responsible Standards. (Contemporary Management-Seventh Edition by Gareth R. Jones & Jennifer M. George, Pages 174 & 175)
2. Why are there so few women and minority CEOs of large corporations? (Contemporary Management-Seventh Edition by Gareth R. Jones & Jennifer M. George, Page 175)
There are so few women and minority CEOs of large corporations because the C-suite continues to be dominated by men. Women make up 59.6% of the U.S. Labor Force, fewer than 16% of top corporate officers are female according to Catalyst, an advocacy group that tracks women’s advancement in the work place. . (Contemporary Management-Seventh Edition by Gareth R. Jones & Jennifer M. George, Pages 174 & 175)
I believe that all companies do not manage diversity appropriately and that is why there are fewer women
Author: Keiser University Fort Lauderdale, Florida
Date: January 27, 2013
A Historic Succession at Xerox
1. Why was the succession of Ursula Burns to the top position at Xerox considered historic? (Contemporary Management-Seventh Edition by Gareth R. Jones & Jennifer M. George, Page 175) The succession of Ursula Burns to the top position at Xerox was considered historic because she was the first female CEO to take the reins from another woman. She was also the first to lead a large public company. She helped downsize the workforce by 40% spear-headed Xerox’s move out of manufacturing with Flexotronics, now making most of the actual copiers. She also identified some gabs in its offerings, filling them with lower-end products from Xerox or partners. That has given the company its larges product portfolio in history and allowed it to be more competitive in selling to small and midsize businesses. She was successful because of her restructuring and maintained Ethically and Socially Responsible Standards. (Contemporary Management-Seventh Edition by Gareth R. Jones & Jennifer M. George, Pages 174 & 175)
2. Why are there so few women and minority CEOs of large corporations? (Contemporary Management-Seventh Edition by Gareth R. Jones & Jennifer M. George, Page 175)
There are so few women and minority CEOs of large corporations because the C-suite continues to be dominated by men. Women make up 59.6% of the U.S. Labor Force, fewer than 16% of top corporate officers are female according to Catalyst, an advocacy group that tracks women’s advancement in the work place. . (Contemporary Management-Seventh Edition by Gareth R. Jones & Jennifer M. George, Pages 174 & 175)
I believe that all companies do not manage diversity appropriately and that is why there are fewer women
References: Contemporary Management-Seventh Edition by Gareth R. Jones & Jennifer M. George, Pages 26, 27, 174, 175