Convention Tourism Being Saturated?
Recent years, conventions and meetings industry has been recognized as one of the most important contributor in tourism industry. It is speedily developing with a significant contribution to both business and leisure-related tourism (Rogers, 2008). Despite the rapid growth, the industry remains the same as creating social network, bringing people together to communicate by sharing information, exchanging ideas, launching new products and technology which add values to contribute to the economy of the host destinations.
Without a deep thought planning, lots of destinations rush herself to this golden pool in order to share the “economic cake”. Does the industry still having “unlimited” growth potential or if it is saturated? Should “all” destinations actively promote it?
It has left lots of rooms for us to debate. This essay will consider some of the arguments for this statement and will address some highlights of this industry. It will eventually suggest some reasons why not the entire destinations should actively promote this industry.
Different organization such as International Congress and Convention Association (ICCA) and Union of International Associations (UIA), have set different criteria for a meeting to be included in data collections (UNWTO, 2006). Number of required participants at the meeting is the key measurement. According to the ICCA, it defines international meetings as having a minimum of 50 participants, has held regularly and rotated among at least 3 countries in turn. If it is held at a domestic or foreign location, and attendees are from two or more countries, it would be categorized as international. Meetings will be classified as national if the delegates are all from the host country (UNWTO, 2006)
It aims for exchanging actual information like political, economic, cultural, and business in their organized activities (ICCA, 2010).
Both industrial and academic supporters agreed this industry is one of the most effective and
Without a deep thought planning, lots of destinations rush herself to this golden pool in order to share the “economic cake”. Does the industry still having “unlimited” growth potential or if it is saturated? Should “all” destinations actively promote it?
It has left lots of rooms for us to debate. This essay will consider some of the arguments for this statement and will address some highlights of this industry. It will eventually suggest some reasons why not the entire destinations should actively promote this industry.
Different organization such as International Congress and Convention Association (ICCA) and Union of International Associations (UIA), have set different criteria for a meeting to be included in data collections (UNWTO, 2006). Number of required participants at the meeting is the key measurement. According to the ICCA, it defines international meetings as having a minimum of 50 participants, has held regularly and rotated among at least 3 countries in turn. If it is held at a domestic or foreign location, and attendees are from two or more countries, it would be categorized as international. Meetings will be classified as national if the delegates are all from the host country (UNWTO, 2006)
It aims for exchanging actual information like political, economic, cultural, and business in their organized activities (ICCA, 2010).
Both industrial and academic supporters agreed this industry is one of the most effective and