Preview

Cost Analysis of Coca Cola

Powerful Essays
Open Document
Open Document
2782 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Cost Analysis of Coca Cola
PepsiCo Inc. History
The origin of PepsiCo Inc. began with its namesake beverage, Pepsi-Cola, invented by a pharmacist named Caleb Bradham in 1898 in New Bern, North Carolina. With its main ingredients pepsin and kola nuts, Pepsi-Cola offered a refreshing drink that was healthy and capable of aiding in digestion brought about by the pepsin enzyme found in the soda. Well received by the public, Pepsi Cola was soon patented in 1902 and was readily available throughout 24 states in America by 1910. In 1935, the Pepsi-Cola Company founded by Caleb Bradham went bankrupt and was bought out by Charles Guth. During this time another company by the name of Frito-Lay started building a business relationship with Pepsi-Cola in hopes to diversify Pepsi-Cola’s products. By 1945, the two companies began working together and in 1965, PepsiCo Inc. was formed with the merger of the two companies: Pepsi-Cola and Frito-Lay.
Headquartered in Purchase, New York, United States, PepsiCo Inc. specializes in the manufacturing, marketing and distribution of grain-based snacks and carbonated beverages. It is a global company that offers its products in North America, South America, Europe, Middle East, Asia and Africa. Over the past years, PepsiCo Inc. has grown to be distributed throughout 200 countries around the globe and has since expanded from its namesake product, Pepsi, to a wide range of food and beverage brands, acquiring Tropicana in 1998, and a merger with Quaker Oats in 2001 – adding Gatorade as its products. Most of PepsiCo's market share is derived from the Americas with Asia and Europe offering 13% and 16% market share, respectively. Today, PepsiCo Inc.'s products offered include packaged goods and beverages with its product mix consisting of 52% beverage and 48% foods. Beverages include 76 flavors of Pepsi-Cola, varieties of Tropicana, and Gatorade. Package foods include a Doritos, Ruffles, Cheetos, Lays, Tostitos, Cracker Jacks, etc. (Pepsi beverage brand holding a

You May Also Find These Documents Helpful

  • Good Essays

    In 1923, when Pepsi Cola went bankrupt, Caleb Bradham bought the name “Pepsi Cola” from them. Whenever 1931 rolled around, Loft Candy Company bought Pepsi Cola. Guth offered to sell Pepsi Cola to Coca-Cola when he struggled to make it a successful business. Coca-Cola refused to offer a bid. Pepsi was introduced in 1964. Pepsi has 12% sugar content in every can.…

    • 590 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    mkt421

    • 1730 Words
    • 7 Pages

    Pepsi was founded in 1898 by a druggist from North Carolina named Caleb Bradham. Through a series of acquisitions and other business dealings, Pepsi became PepsiCo. PepsiCo currently produces a variety of beverages, many in partnership with other companies. PepsiCo sell soft drinks, juice drinks, sport drinks, bottled and enhanced waters. Recently, the company has acquired Tropicana Juices. This move, combined with a merger with Quaker Oats, increased the number of beverages in the PepsiCo portfolio. The most notable brands from Pepsi American Beverages (PAB) include: Pepsi, Diet Pepsi, Gatorade, Tropicana Pure Premium Juices, Dole Juices, and Propel Fitness Water. A partnership with Starbucks produces ready-to-drink Frappuccino drinks (The PepsiCo Family, 2011).…

    • 1730 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    ACC 205

    • 1344 Words
    • 12 Pages

    PepsiCo Inc. is an American multinational food and beverage corporation headquartered in Purchase, New York. PepsiCo is a world leader in convenient snacks, foods, and beverages, with revenues of $60 billion and over 285,000 employees. PepsiCo owns some of the world's most popular brands, including Pepsi-Cola, Mountain Dew, Diet Pepsi, Lay's, Doritos, Tropicana, Gatorade, and Quaker. Coca-Cola Company has historically been considered PepsiCo's primary competitor in the beverage market, and in December 2005, PepsiCo surpassed The Coca-Cola Company in market value for the first time in 112 years since both companies began to compete. In 2009, the Coca-Cola Company held a higher market share in carbonated soft drink sales within the U.S. In the same year, PepsiCo maintained a higher share of the U.S. refreshment beverage market, however, reflecting the differences in product lines between the two companies.…

    • 1344 Words
    • 12 Pages
    Powerful Essays
  • Powerful Essays

    Schloarly Activity I

    • 1275 Words
    • 6 Pages

    PepsiCo is global leader in convenient snacks, foods, and beverages, with revenues over $60 billion dollars and 285,000 employees across its organization. PepsiCo operates and conducts business around the globe, from Europe, Asia, Africa, and the Middle East but is headquartered in Purchase, New York. PepsiCo, for 2011 on the Fortune 500’s global 500 ranked 137 having made significant gains from one year prior where they ranked 171. PepsiCo owns some of the most recognized and popular brands on the planet including Pepsi-Cola, Mountain Dew, Lay’s, Tropicana, Gatorade and Quaker products. These brands are made available worldwide through a variety of go-to-market systems such as direct store delivery, broker warehousing, and food service vending companies ("PepsiCo," n.d.).…

    • 1275 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    PepsiCo Inc. is an American multinational food and beverage corporation headquartered in Purchase, New York, United States, with interests in the manufacturing, marketing and distribution of grain-based snack foods, beverages, and other products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay, Inc. PepsiCo has since expanded from its namesake product Pepsi to a broader range of food and beverage brands, the largest of which include an acquisition of Tropicana in 1998 and a merger with Quaker Oats in 2001—which added the Gatorade brand to its portfolio.…

    • 1150 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    Pepsi-Cola began as a drink developed by a pharmacist named Caleb Bradham in his drugstore in 1893. The soft drink was made to be a tonic to aid in digestion and as a refreshing drink that gives an energy boost. This concoction made of pepsin and kola nuts was originally called “Brad’s Drink” named after its inventor, but was later changed to Pepsi-Cola to be more marketable. Originally, this beverage was sold in drug stores and at soda fountains, but was later sold in bottled form to facilitate mass distribution. The Great Depression was a major setback for many American companies and there was no exception for Pepsi. However, the company strived to remain strong and offered its product for five cents in the mid thirties while touting that their product offered twice as much for half the price of Coke’s product. During this time their ad campaigns and marketing tactics worked and their company continued to remain profitable despite a harsh economic climate. Pepsi marketed its products to virtually everyone, young and old, but they often utilized creative marketing tactics to entice new customers to try their products. In the mid 1940’s Pepsi began a marketing campaign to gain more popularity with African American customers whom the company decided where not getting adequate attention with regards to marketing and advertising. PepsiCo today now has interests in many different brands and product lines. Some of their most notable brands familiar to consumers today are Pepsi-Cola, Frito-Lays, SoBe, Tostitos, Sabra, Near East, Pasta Roni, Sun Chips, Cheetos, Quaker, Doritos, Sierra Mist, and Dole to name a few. There is an even more diverse product portfolio that includes products marketed to international consumers to suit their individual tastes. The major suppliers for Pepsi-Cola Company include packaging…

    • 2254 Words
    • 10 Pages
    Powerful Essays
  • Powerful Essays

    Elasticity of Pepsi

    • 1472 Words
    • 6 Pages

    The origins of Pepsi-cola started in the late 1890s through an invention by Caleb Bradham, a pharmacist, who like all pharmacist had soda fountains in their store. His most famous concoction was a soda that contained pepsin. This was initially called brads drink before he changed the name to Pepsi. Over the years subsequent mergers and acquisitions Pepsi-cola merged with Frito-Lays, and a new company, PepsiCo, was created. Currently, PepsiCo is divided into four divisions: Frito-Lay North America, PepsiCo Beverages North America (PBNA), PepsiCo International (PI) and Quaker Foods North America (QFNA). The Pepsi Bottling Group is the company that packages and distributes Pepsi products (Pepsico, 2008).…

    • 1472 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    Pepsico Analysis

    • 7522 Words
    • 31 Pages

    In1898, Caleb Bradham created the Pepsi Company (PepsiCo). The Pepsi-Cola Company merged with other companies (Frito-Lay, Tropicana and Quaker Foods to list a few) between 1965 and 2001 and is now referred to as PepsiCo, Inc. PepsiCo, Inc. has many headquarters worldwide for the several different companies. The main world PepsiCo headquarters residing in New York. These mergers made PepsiCo, Inc. a refreshment and snack company ranking 5th in the world (Pepsi). PepsiCo, Inc. is listed on four stock exchange markets. In 2006, they reported over $35 billion in revenues and listed having 168,000 employees (PepsiCo2).…

    • 7522 Words
    • 31 Pages
    Powerful Essays
  • Powerful Essays

    Pepsi Company (PepsiCo) owns many brands of beverages, snacks and other foods. Its major product, Pepsi Cola, is one of the most popular carbonated beverages. Besides that, PepsiCo owns the brands Quaker Oats, Gatorade, Frito-Lay, Tropicana, Mountain Dew, Naked, Mirinda and SoBe. In order to maintain, or preferable expand, its market share, PepsiCo constantly introduced new products under its brands. This is a marketing strategy known as Product Development. By modifying the formulas and ingredients, PepsiCo had invented and marketed more than 50 types of carbonated beverages under the brand of Pepsi. To name a few, Pepsi Free introduced in 1982, Pepsi AM introduced in 1989, Pepsi Tropical introduced in 1994, Pepsi Blue introduced in 2003, Pepsi Edge introduce in 2004, Pepsi Lime introduced in 2005, and Pepsi Ice introduced in 2007. Some of the products survive and being accepted by consumers, however large number of the new formula Pepsi had failed and been removed from the market shelves in as short as 6 months.…

    • 2417 Words
    • 10 Pages
    Powerful Essays
  • Better Essays

    Pepsico Paper

    • 1280 Words
    • 6 Pages

    PepsiCo is a world leader in convenient snacks, foods, and beverages with revenues of $60 billion and more than 285,000 employees (PepsiCo.com). PepsiCo manufactures, markets, and sells various foods, snacks, and carbonated and non-carbonated beverages worldwide. The company operates in four divisions: PepsiCo Americas Foods (PAF), PepsiCo Americas Beverages (PAB), PepsiCo Europe, PepsiCo Asia, Middle East and Africa (AMEA). PepsiCo owns some of the world 's most popular brands, including Pepsi-Cola, Mountain Dew, Diet Pepsi, Lay 's, Doritos, Tropicana, Gatorade, and Quaker. Our brands are available worldwide through a variety of go-to-market systems, including direct store delivery (DSD), broker-warehouse, food service, and vending. PepsiCo was founded in 1965 through the merger of Pepsi-Cola and Frito-Lay. Tropicana was acquired in 1998 and PepsiCo merged with the Quaker Oats Company, including Gatorade, in 2001.…

    • 1280 Words
    • 6 Pages
    Better Essays
  • Better Essays

    In today’s society we have several businesses that have adhered to their ethics and compliance. One amazing company that stands out among the rest is PepsiCo. Pepsi was originally created in the year of 1893 by Caleb Bradham. Pepsi has a commitment to strengthen their consumers and at the same time build a bridge of trust for their customers.…

    • 1637 Words
    • 7 Pages
    Better Essays
  • Satisfactory Essays

    Pepsi Case Study 19

    • 695 Words
    • 3 Pages

    PepsiCo Inc. was created in 1965 as a result of the merger of Pepsi Cola, created in 1898 and Frito Lay, created in 1932. Both companies agreed that by merging they would gain access to a wider market. Diversification was part of the company’s strategy from the beginning, and we can say that because Frito-Lay was the result of a merger between two different producers of salty snacks.…

    • 695 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Pepsico Diversification

    • 1209 Words
    • 5 Pages

    PepsiCo Inc. was established in 1965 when Pepsi-Cola and Frito-Lay shareholders agreed to a merger between the salty snack icon and soft drink giant. The new company was founded with annual revenues of $510 million and such well-known brands as Pepsi-Cola, Mountain Dew, Fritos, Lay 's, Cheetos, Ruffles, and Rold Gold. PepsiCo 's roots can be traced to 1898 when New Bern, North Carolina, pharmacist Caleb Bradham created the formula for a carbonated beverage he named Pepsi-Cola. The company 's salty-snack business began in 1932 when Elmer Doolin of San Antonio, Texas, began manufacturing and marketing Fritos corn chips and Herman Lay started started a potato chip distribution business in Nashville, Tennessee. In 1961, Doolin and Lay agreed to a merger between their businesses to establish the Frito-Lay Company.…

    • 1209 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    The Pepsi-Cola story began in a drugstore in New Bern, North Carolina, USA in 1896. Caleb Davis Bradham, a pharmacist, owned a drugstore named Bradham Drug Company in downtown New Bern. Like many of the drug stores at the time, Bradham’s store also housed a soda fountain. Here, Bradham offered his own soda concoctions which attracted most of the small-town folks. On August 28, 1898, Bradham invented a new recipe, blending kola nut extract, vanilla and “rare oils.” This soda drink, initially known as Brad’s Drink, gathered so much popularity not only for its delicious and refreshing taste but people believed it helped them by aiding digestion and boosting their energy. Bradham likened the effect to digestion to the enzyme pepsin, even though it was not used as an ingredient. By combining the terms pepsin and cola, Bradham renamed his recipe Pepsi-Cola.…

    • 1292 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    Pepsi and Coke

    • 541 Words
    • 3 Pages

    Second, Pepsi and Coke both have long history. Coca Cola was invented by a doctor named John Pemberton from Atlanta, Georgia in May, 1886. So Coke has more than 120 years’ history. Coke was first sold at the soda fountain in Pharmacy in 1886. It is so funny. Because Coke was not sold as a drink, however it is one kind of medicine in original. Pepsi also has long history. It was born in the Carolinas in 1898 and invented by Bradham (Bob and Tom 2009). Pepsi and Coke were born at a similar age. They all experienced more than 120 years.…

    • 541 Words
    • 3 Pages
    Good Essays