Costco Environmental Analysis
Environment of Costco
Customer behavior in retail stores usually deal with the identification of customers and their buying behavior patterns. The study of consumers helps firms and organizations improve their marketing strategies by understanding who buys what, when, where and how. However, the principles and techniques discussed here are also applicable to other types of firms. Identification of customer’s behavior must come before any thought of the reasons for the behavior. The buying behavior of the customer is influenced by the needs and preferences of the consumers for whom the products are purchased.
Here, however, we are primarily concerned with customers buying behavior rather than with consumer preferences. The amount of each item …show more content…
Some companies offer discounts for consumers that come to the store or offer extra advice in the store. Ideas are nearly endless. The location of a retail store is typically the most important decision to be made by a retailer since it is what makes a business successful. A decent location is the fundamentals for the success of a retail store. The right location can attract many customers. A slightly different location can distinguish retail outlets with comparable store layout and assortment. As Costco is located right off Highway 99, it is given a great placement since people can see the store from far away on the …show more content…
Sophisticated packaging is one of the chief ways people find confidence to buy. It can also give a powerful image to products and commodities that are in themselves characterless.” (114) Marketers know that packaging is one of the keys to selling a product, and they package goods with this end goal in mind. As the use of colors is what quickly attracts our eyes and creates assumptions before even reading what is inside that package. The graphics is also made to appeal to the intended consumer. The shape of the packaging can also have a profound effect on the sale of an item. The experience of purchasing a product can hinge on packaging and it helps if the package appeals to the senses and emotions of the
Customer behavior in retail stores usually deal with the identification of customers and their buying behavior patterns. The study of consumers helps firms and organizations improve their marketing strategies by understanding who buys what, when, where and how. However, the principles and techniques discussed here are also applicable to other types of firms. Identification of customer’s behavior must come before any thought of the reasons for the behavior. The buying behavior of the customer is influenced by the needs and preferences of the consumers for whom the products are purchased.
Here, however, we are primarily concerned with customers buying behavior rather than with consumer preferences. The amount of each item …show more content…
Some companies offer discounts for consumers that come to the store or offer extra advice in the store. Ideas are nearly endless. The location of a retail store is typically the most important decision to be made by a retailer since it is what makes a business successful. A decent location is the fundamentals for the success of a retail store. The right location can attract many customers. A slightly different location can distinguish retail outlets with comparable store layout and assortment. As Costco is located right off Highway 99, it is given a great placement since people can see the store from far away on the …show more content…
Sophisticated packaging is one of the chief ways people find confidence to buy. It can also give a powerful image to products and commodities that are in themselves characterless.” (114) Marketers know that packaging is one of the keys to selling a product, and they package goods with this end goal in mind. As the use of colors is what quickly attracts our eyes and creates assumptions before even reading what is inside that package. The graphics is also made to appeal to the intended consumer. The shape of the packaging can also have a profound effect on the sale of an item. The experience of purchasing a product can hinge on packaging and it helps if the package appeals to the senses and emotions of the