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Costco Marketing Strategy: Kirkland Brand

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Costco Marketing Strategy: Kirkland Brand
Michelle, you made an excellent point because Costco sells mostly anything to attract more customer to stand from their competitor like Sam’s. According to Peterson, the membership is implemented for their loyal clients in which the average member is “educated, owns a home and earns about $100,000 a year” ( 2014, para 3). Costco marketing strategy has been staying to their brand of Kirkland Brand in which it has generated more customers. I believe that by them having everything under one roof, it allows the company to retain all the earnings making one of the leading company.
Reference
Peterson, Kim. (2014). 12 Things about Costco that may surprise you. Retrieved from: http://www.cbsnews.com/media/12-things-about-costco-that-may-surprise-you/
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