Country Notebook
International Business &
Multinational Enterprises
MKT 672
Prof. D. Steven White
University Of Massachusetts
Dartmouth
Country Notebook Report
A Guide for Developing a Global Marketing Plan
India
SREEKANTH SANGOJU
May 8th 2013
Introduction
India is a country located in southern Asia bordering the Arabian Sea and Bay of Bengal. Its coastal location as well as close proximity to many neighboring countries like Bangladesh,
Burma, china, Nepal, and Pakistan makes India an ideal country for trade. India has always been a land of contrasts, religious, linguistic, languages, cultures, and levels of sophistication. Indus river plain is the earliest evidence of civilization and several years later the Ganges river plain was populated and eventually these two places are known as Father and mother of India. The
Indus river flows southwest through the Punjab area and empties into the Arabian Sea near sind.
The Ganges River flows from southeast into the Bay of Bengal. Indus valley civilization was named as the India’s first civilization was along the Indus River.
In India every religion has its own characteristics and traditions, like the palm-leaf houses in the south are not similar to the stone houses of the Himalayas or the houseboats of Kashmir. Every state has its own identity which is respected by people in India and also the world. (1)
Relevant History
India is the home of ancient Indus valley civilization and a region of historic trade routes and vast empires. India was identified for its commercial and cultural wealth. Religions like
Hinduism, Buddhism, Jainism and Sikhism are originated here. India was brought under the administration by British East India Company in the early 18th century which is directly administrated by United Kingdom.
India gained its independence in 1947 a struggle for
independence which was marked by non-violent resistance which was led by Mahatma Gandhi.
India is a federal constitutional republic
Multinational Enterprises
MKT 672
Prof. D. Steven White
University Of Massachusetts
Dartmouth
Country Notebook Report
A Guide for Developing a Global Marketing Plan
India
SREEKANTH SANGOJU
May 8th 2013
Introduction
India is a country located in southern Asia bordering the Arabian Sea and Bay of Bengal. Its coastal location as well as close proximity to many neighboring countries like Bangladesh,
Burma, china, Nepal, and Pakistan makes India an ideal country for trade. India has always been a land of contrasts, religious, linguistic, languages, cultures, and levels of sophistication. Indus river plain is the earliest evidence of civilization and several years later the Ganges river plain was populated and eventually these two places are known as Father and mother of India. The
Indus river flows southwest through the Punjab area and empties into the Arabian Sea near sind.
The Ganges River flows from southeast into the Bay of Bengal. Indus valley civilization was named as the India’s first civilization was along the Indus River.
In India every religion has its own characteristics and traditions, like the palm-leaf houses in the south are not similar to the stone houses of the Himalayas or the houseboats of Kashmir. Every state has its own identity which is respected by people in India and also the world. (1)
Relevant History
India is the home of ancient Indus valley civilization and a region of historic trade routes and vast empires. India was identified for its commercial and cultural wealth. Religions like
Hinduism, Buddhism, Jainism and Sikhism are originated here. India was brought under the administration by British East India Company in the early 18th century which is directly administrated by United Kingdom.
India gained its independence in 1947 a struggle for
independence which was marked by non-violent resistance which was led by Mahatma Gandhi.
India is a federal constitutional republic