Critical and Ethical Issues Faced by Advertisers in Drafting Advertisements
Critical and Ethical issues faced by advertisers in drafting advertisements
Almost all companies use some sort of advertising when selling a good or a service. The expenditure for the campaign might depend on the type and the size of the Business. Advertising is a complex form of communication that influences customers to purchase a certain product or consume more from that product and, it always identify the sponsor or the company. Advertisements draw public attention to goods and services. Objectives and strategies of advertising lead to various types of impact on consumer thoughts, feelings and actions. Advertising is a paid medium. Generally advertisements provide information of the certain product or service in many different ways. Traditional media, such as; television, radio, newspapers, magazines, books, direct mail and billboards are most commonly used to transmit advertisements to consumers.
Advertiser holds the main role in Advertising. Advertiser is the person or organization that uses advertising to send out a message about its products. Advertising Agency is the second player in Advertising. One of the primary benefits of advertising is its ability to communicate to a large number of people at one time.
There are different types of Advertising; Print advertising, Outdoor advertising, such as; Billboards, kiosks, tradeshows and events, Broadcast advertising, Covert advertising, Surrogate advertising, Public service advertising and Celebrity advertising.
Print advertising have always been a popular advertising medium, but television commercials are the most effective mass-market advertising format. Outdoor advertising has become a successful way of advertising because it gives consumers a new practical experience. Surrogate advertising can be seen in the advertising world, if a certain product is banned by law such as, cigarettes and alcohol. In most of the countries, Surrogate adverts were banned from few years. Using celebrities for
Almost all companies use some sort of advertising when selling a good or a service. The expenditure for the campaign might depend on the type and the size of the Business. Advertising is a complex form of communication that influences customers to purchase a certain product or consume more from that product and, it always identify the sponsor or the company. Advertisements draw public attention to goods and services. Objectives and strategies of advertising lead to various types of impact on consumer thoughts, feelings and actions. Advertising is a paid medium. Generally advertisements provide information of the certain product or service in many different ways. Traditional media, such as; television, radio, newspapers, magazines, books, direct mail and billboards are most commonly used to transmit advertisements to consumers.
Advertiser holds the main role in Advertising. Advertiser is the person or organization that uses advertising to send out a message about its products. Advertising Agency is the second player in Advertising. One of the primary benefits of advertising is its ability to communicate to a large number of people at one time.
There are different types of Advertising; Print advertising, Outdoor advertising, such as; Billboards, kiosks, tradeshows and events, Broadcast advertising, Covert advertising, Surrogate advertising, Public service advertising and Celebrity advertising.
Print advertising have always been a popular advertising medium, but television commercials are the most effective mass-market advertising format. Outdoor advertising has become a successful way of advertising because it gives consumers a new practical experience. Surrogate advertising can be seen in the advertising world, if a certain product is banned by law such as, cigarettes and alcohol. In most of the countries, Surrogate adverts were banned from few years. Using celebrities for
References: Common Advertising Strategies. http://www.media-awareness.ca/english/resources/educational/handouts/advertising_marketing/common_ad_strats.cfm Uttara Manohar. Different Types of Advertising. http://www.buzzle.com/articles/different-types-of-advertising.html Wells, Moriarty, Burnett. Advertising- Principles and Practice. Seventh Edition. Pgs. 75-85.