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CRM Implementation in HSBC | G-CEM
Jul 29, 2013
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CRM Implementation in HSBC
A CRM Case Study
Yuen Po Shan, Polly www.gcem.org Nowadays, quality service is the main goal for most of the business organizations in this challenging and fast changing commercial world. Customer satisfaction is one of the main concerns for them. An effective Customer Relationship Management could be able to help a company to compete in the market, acquire potential customers, retain profitable customers, lower operational costs, and finally bring in a profit. As the largest domestic bank in Hong Kong, HSBC adopted the Customer Relationship Management system in order to maximize customer convenience and provide anytime, anywhere and anyhow banking. Moreover, it is revolutionizing customer empowerment and beating its competitors in the market place. Company Background The HSBC Group, one of the world's largest banking and financial services organizations, had its beginnings in Hong Kong more than 130 years ago. Today, the HSBC Group has some 10,000 offices in 76 countries and territories in Europe, the AsiaPacific region, the Americas, the Middle East, and Africa. Globally speaking, at the Group's core lies domestic commercial banking and financial services, which fund themselves locally and do business locally. Highly efficient technology links these operations to deliver a wide range of international products and services, adapted to local customers' needs.
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www.g-cem.org/eng/content_details.jsp?contentid=2001&subjectid=101
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7/29/13
CRM Implementation in HSBC | G-CEM
The Hong Kong and Shanghai Banking Corporation (HSBC) is the founding member of the HSBC Group. It is the Group's flagship in the
CRM Implementation in HSBC | G-CEM
Jul 29, 2013
About Us TCE Evaluation CEM Certification eWorkshop Latest Events Latest Download Annual Awards Annual Forum Global Advisors Resources Articles & Cases Contact Us
Registration
Update Profile
CRM Implementation in HSBC
A CRM Case Study
Yuen Po Shan, Polly www.gcem.org Nowadays, quality service is the main goal for most of the business organizations in this challenging and fast changing commercial world. Customer satisfaction is one of the main concerns for them. An effective Customer Relationship Management could be able to help a company to compete in the market, acquire potential customers, retain profitable customers, lower operational costs, and finally bring in a profit. As the largest domestic bank in Hong Kong, HSBC adopted the Customer Relationship Management system in order to maximize customer convenience and provide anytime, anywhere and anyhow banking. Moreover, it is revolutionizing customer empowerment and beating its competitors in the market place. Company Background The HSBC Group, one of the world's largest banking and financial services organizations, had its beginnings in Hong Kong more than 130 years ago. Today, the HSBC Group has some 10,000 offices in 76 countries and territories in Europe, the AsiaPacific region, the Americas, the Middle East, and Africa. Globally speaking, at the Group's core lies domestic commercial banking and financial services, which fund themselves locally and do business locally. Highly efficient technology links these operations to deliver a wide range of international products and services, adapted to local customers' needs.
Input keywords
Input your email
www.g-cem.org/eng/content_details.jsp?contentid=2001&subjectid=101
1/7
7/29/13
CRM Implementation in HSBC | G-CEM
The Hong Kong and Shanghai Banking Corporation (HSBC) is the founding member of the HSBC Group. It is the Group's flagship in the