Adb Customer Satisfaction

Moreover, based on the findings presented previously in this research paper it is recommended that ABIB emphasize on keeping their customers satisfied through the use of basic strategies to improve and maintain their customer satisfaction such as: building customer loyalty that would lead to customer satisfaction, avoid making mistakes that would lead to customer unhappiness like ignoring them or taking too much time to provide them with the service they asked for, also the bank should set their customer expectations at a realistic level so that it doesn’t backlash and cost them to lose customers, ADIB should also look for ways to contact their customer and keep them satisfied, but wouldn’t be costly for the bank, for example using emails instead