Research on Southeast bank limited bangladesh
Assignment On: Southeast Bank Limited
Submitted to: Miraz Hossain
Submitted by:
Md. Salman
ID No. BBA 049 15246
Batch: 49D
Date: 15-June-2014
Introduction:
Southeast bank is a private commercial bank that is operates smoothly in the Bangladesh banking industry. They analyze the contemporary needs of their customer and offer the services that best suit of them. Customer satisfaction and long term customer relationship is prime objective of SEBL (Southeast Bank Limited). In addition SEBL continuously looking to improve their service quality as well as exploring new business opportunities, developing the most effecting manpower and raising funds for profitability. Thus aims to established themselves as superior in the banking industry in Bangladesh.
Foundation of the bank:
Southeast Bank operates under a double bottom line agenda where Bank’s sustained growth objectives and social responsibility go hand in hand as it strives towards a poverty free, prosperous Bangladesh. The Bank considers CSR activities not as a voluntary service but incorporates this with core Banking operation as long term sustainable ongoing process with a view to increase Bank’s brand image. In other words, the Bank strives to establish corporate social responsibility as a key strategy for corporate excellence in Banking to maximize stakeholders benefit. Whether it is a donation to a hospital, providing fund for sporting events or a contribution during natural calamities, SEBL and its CSR activities reach the elements of the society for helping the people.
The Bank with a view to institutionalize corporate social responsibility, established Southeast Bank Foundation in 2002 to participate in social work. However, up to the year 2008 CSR activities of Southeast Bank Limited had been confined in the form of grants and donations.
In 2009, the Board Directors has identified education
Submitted to: Miraz Hossain
Submitted by:
Md. Salman
ID No. BBA 049 15246
Batch: 49D
Date: 15-June-2014
Introduction:
Southeast bank is a private commercial bank that is operates smoothly in the Bangladesh banking industry. They analyze the contemporary needs of their customer and offer the services that best suit of them. Customer satisfaction and long term customer relationship is prime objective of SEBL (Southeast Bank Limited). In addition SEBL continuously looking to improve their service quality as well as exploring new business opportunities, developing the most effecting manpower and raising funds for profitability. Thus aims to established themselves as superior in the banking industry in Bangladesh.
Foundation of the bank:
Southeast Bank operates under a double bottom line agenda where Bank’s sustained growth objectives and social responsibility go hand in hand as it strives towards a poverty free, prosperous Bangladesh. The Bank considers CSR activities not as a voluntary service but incorporates this with core Banking operation as long term sustainable ongoing process with a view to increase Bank’s brand image. In other words, the Bank strives to establish corporate social responsibility as a key strategy for corporate excellence in Banking to maximize stakeholders benefit. Whether it is a donation to a hospital, providing fund for sporting events or a contribution during natural calamities, SEBL and its CSR activities reach the elements of the society for helping the people.
The Bank with a view to institutionalize corporate social responsibility, established Southeast Bank Foundation in 2002 to participate in social work. However, up to the year 2008 CSR activities of Southeast Bank Limited had been confined in the form of grants and donations.
In 2009, the Board Directors has identified education