Culture, as defined by Geert Hofstede, is the "the collective programming of the mind distinguishing the members of one group or category of people from another". (Hofstede, 2011) It is due to the research carried out by scholars such as Hofstede and Fons Trompenaars that we are able to understand cultural values, and the difference in cultures more thoroughly. This information gives us the ability to understand, and interact people for other cultures that may be drastically different from our own.
Such research also gives a basis by which social and business dealings can be held. (itim International, n.d) Knowledge of other cultures is imperative when dealing with business relations; it has been helpful in the age of globalization where cross-cultural business is at a dramatic rise, and even aids in such things as the training and communications. It is also crucial in the face of tourism and social life, as it gives us the understanding of how people from other cultures function as a result of their particular set of cultural values.
The aim of this essay is to provide a deeper understanding between the cultural differences between two very different cultures: those of China and the USA. The essay is divided into two parts: the first will explore the different cultural dimensions present in a social and business context according to the research by Hofstede and Trompenaars. The second part will give an example of a practical application of this information in the hospitality industry, and will provide recommendations upon which American hotels can better accommodate Chinese guests.
As mentioned above, Hofstede was a Dutch scholar who performed intensive research in order to fully understand his five cultural dimensions, of which this essay looks more deeply into three: Power Distance, Individuality and Long Term
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