Crossword puzzles have enjoyed over a century of success, but their place in society over the next century is in question. The crossword puzzle is an early 20th century game and it hasn’t changed much since then, which is a good thing, because people don’t want it to. However, the way it is promoted needs to be changed. Back when everybody read the newspaper, the crossword puzzle was easily accessible. Since the rise of the Internet, the readership of news publications has been on a steady decline. Considering the crossword puzzle relies on those publications for visibility, it’s clear that it needs to find a new medium soon. With that being said, the crossword puzzle is culturally significant in countries …show more content…
People love to read. It was reported that over 51% of Americans say that they genuinely enjoy reading. This number hasn’t changed much over the past several decades. However, what has changed is the number of people who read on printed material. Readers are now transitioning towards digital platforms, which hurts the newspaper industry. It should be noted that the newspaper has taken the biggest hit. The percentage of people who read printed newspapers regularly has dropped to around 20% from 54% in 2004, while books and magazines have seen drops of 4% and 6% respectively.
Newspapers rely on adults aged 30 and older, since young adults simply don’t read the news, whether it is on print or online. Most young adults get their news on social networking sites, with just 13% of them reading newspapers. It’s clear that the youth and young adults simply aren’t seeing crossword puzzles, which is a problem for the industry since they are such a large demographic.
Unable to Appeal to a Younger …show more content…
There’s starting to be a transition towards mobile devices and it seems to be paying off. There are dozens of popular crossword puzzle apps for both iOS and Android devices. This is the first step in the right direction to target the youth. With that being said, getting mobile isn’t only about the youth. Elderly people love their mobile devices as well. In America, there are more elderly people with tablets than cellphones. This indicates that they too are wanting to transition away from print. Furthermore, when the millennials turn 60, they certainly will be using mobile devices. Crossword puzzle publishers need to plan for the future and invest time, money, and energy into finding its place in the technological