Csr Activities of Sony, Dell and Apple
CSR Activities in Electronic Industry
Table of Contents
Executive Summary……………………………………...………2
1. Introduction……………………………………………………2
2. CSR activities of Sony, Dell and Apple……………………….3 1. Employees………………………………………...…...……4 2. Environment ………………………………………………..5 3. Consumers…………………………………………………..6
3. Evaluation on CSR activities………………………………….6
3.1 Employees………………………………………………...6
3.2 Environment……………………………………...………7
3.3 Consumers ……………………………………………….8
4. Conclusion…………………………………………………….8
References…………………………………………………………….9
Executive Summary
Recent years, encouraged by cultural and economic globalization, the world market is growing rapidly. With the market becoming increasingly mature and rational, corporations not only pay attention to profit and business opportunities, but also the obligation and responsibility to employees, environment and customers. Therefore, corporate social responsibility (CSR) has become more and more popular among enterprises and markets. Thus, it is important to study the way CSR initiative depicts what corporations have to do in order to shoulder the responsibility for their employees, environment as well as consumers and CSR’s influence on various economic behaviors.
This report analyses the CSR activities of Sony, Dell and Apple which are three electronic corporations. Specifically, it focuses on the effect on their employees, environment and consumers. The first part will mainly introduce their CSR initiatives and standards respectively. After that comes the second part which evaluate all these CSR activities. The goal of this paper is to discuss the significance of CSR and how firms can involve CSR in their business activities.
1. Introduction
With the development of cultural and economic globalization, corporate social responsibility (CSR) has been paid more and more attention and attracted a number of economists’ concerns and discussion. Some scholars have defined corporate social responsibility as the enterprises
Table of Contents
Executive Summary……………………………………...………2
1. Introduction……………………………………………………2
2. CSR activities of Sony, Dell and Apple……………………….3 1. Employees………………………………………...…...……4 2. Environment ………………………………………………..5 3. Consumers…………………………………………………..6
3. Evaluation on CSR activities………………………………….6
3.1 Employees………………………………………………...6
3.2 Environment……………………………………...………7
3.3 Consumers ……………………………………………….8
4. Conclusion…………………………………………………….8
References…………………………………………………………….9
Executive Summary
Recent years, encouraged by cultural and economic globalization, the world market is growing rapidly. With the market becoming increasingly mature and rational, corporations not only pay attention to profit and business opportunities, but also the obligation and responsibility to employees, environment and customers. Therefore, corporate social responsibility (CSR) has become more and more popular among enterprises and markets. Thus, it is important to study the way CSR initiative depicts what corporations have to do in order to shoulder the responsibility for their employees, environment as well as consumers and CSR’s influence on various economic behaviors.
This report analyses the CSR activities of Sony, Dell and Apple which are three electronic corporations. Specifically, it focuses on the effect on their employees, environment and consumers. The first part will mainly introduce their CSR initiatives and standards respectively. After that comes the second part which evaluate all these CSR activities. The goal of this paper is to discuss the significance of CSR and how firms can involve CSR in their business activities.
1. Introduction
With the development of cultural and economic globalization, corporate social responsibility (CSR) has been paid more and more attention and attracted a number of economists’ concerns and discussion. Some scholars have defined corporate social responsibility as the enterprises
References: Heal, G. 2005, ‘Corporate social responsibility: an economic and financial framework’, Geneva Papers on Risk and Insurance – Issues and Practice, vol.30, pp. 387-409. van Dijk, M & Schipper, I 2006, ‘Sony CSR Company Profile’, Stichting Onderzoek Multinationale Ondernemingen (SOMO), pp.9-19. van Dijk, M & Schipper, I 2007, ‘Dell CSR Company Profile’, Stichting Onderzoek Multinationale Ondernemingen (SOMO), pp.10-22. van Dijk, M & Schipper, I 2007, ‘Apple CSR Company Profile’, Stichting Onderzoek Multinationale Ondernemingen (SOMO), pp.8-17. Rupp, D.E., Ganapathi, J., Aguilera, R.V. & Williams, C.A. 2006, ‘Employee reactions to corporate social responsibility: an organizational justice framework’, Journal of Organizational Behavior, pp.537-543. Nan, X. & Heo, K. 2007, ‘Consumer responses to corporate social responsibility (CSR) initiatives’, Journal of Advertising, vol.36, no.2, pp.63-74.