CSR Principle
The Production Process
Part 1
What is the name of the product?
The name of the product is the iPhone 5. It is the 6th generation of the iPhone created by Apple Inc.
Explain the benefits of the product.
The new iPhone offers a new e-mail feature known as VIP inbox. This allows you to mark contacts as VIP and set up an inbox just for those contacts as well as have them appear on your lock screen over other non-VIP e-mails. The i5 comes with a 4.8 x 2.3 inches screen, letting you read through more contacts , calendar entries and email without scrolling, becoming a huge time saver. The phone also offers an 8-hour battery life, preventing the need to constantly recharge. The iPhone 5 also supports 4G LTE, allowing you have faster broadband speeds and a much better mobile browsing experience. Lastly, a front-facing 1.2MP camera has been added along with the returning 8MP back camera. This means that you can take great quality photos and have a high quality video chatting experience.
Who is the target market?
The iPhone 5 is targeted towards adults and teenagers- male and female- between the ages of 14-45. This is due to the fact that the iPhone has become a national figure in terms of high-end phones. Because of the phone’s aesthetic value, it is marketed towards teenagers and young adults ages 14-25 because of the phone’s social image and because they are in their esteem stage of Maslow’s Hierarchy of Needs. The phone is targeted towards an audience between the ages 25-45 because of the benefits it offers to businesspeople. This is attractive to this age group because it offers services that people believe will help them in their work while being pleasing to hold.
Part 2
Purchasing
List all the ingredients used to produce/manufacture the product.
Part 1
What is the name of the product?
The name of the product is the iPhone 5. It is the 6th generation of the iPhone created by Apple Inc.
Explain the benefits of the product.
The new iPhone offers a new e-mail feature known as VIP inbox. This allows you to mark contacts as VIP and set up an inbox just for those contacts as well as have them appear on your lock screen over other non-VIP e-mails. The i5 comes with a 4.8 x 2.3 inches screen, letting you read through more contacts , calendar entries and email without scrolling, becoming a huge time saver. The phone also offers an 8-hour battery life, preventing the need to constantly recharge. The iPhone 5 also supports 4G LTE, allowing you have faster broadband speeds and a much better mobile browsing experience. Lastly, a front-facing 1.2MP camera has been added along with the returning 8MP back camera. This means that you can take great quality photos and have a high quality video chatting experience.
Who is the target market?
The iPhone 5 is targeted towards adults and teenagers- male and female- between the ages of 14-45. This is due to the fact that the iPhone has become a national figure in terms of high-end phones. Because of the phone’s aesthetic value, it is marketed towards teenagers and young adults ages 14-25 because of the phone’s social image and because they are in their esteem stage of Maslow’s Hierarchy of Needs. The phone is targeted towards an audience between the ages 25-45 because of the benefits it offers to businesspeople. This is attractive to this age group because it offers services that people believe will help them in their work while being pleasing to hold.
Part 2
Purchasing
List all the ingredients used to produce/manufacture the product.