Cultural Factors
Cultural factors affecting consumer buying behaviour: Cultural factors have a significant impact on customer behavior.Culture is the most basic cause of a person’s wants and behavior. Growing up, children learn basic values, perception and wants from the family and other important groups. Marketers are always trying to spot “cultural shifts” which might point to new products that might be wanted by customers or to increased demand. | Consumer purchases are influenced strongly by or there are four factors.
01. Cultural Factor 02. Social Factor 03. Personal Factor 04. Psychological Factor.
01. Cultural Factor :-
* Cultural factor divided into three sub factors (i) Culture (ii) Sub Culture (iii) Social Class
* ** Culture:- o *** The set of basic values perceptions, wants, and behaviours learned by a member of society from family and other important institutions. Culture is the most basic cause of a person's wants and behaviour. Every group or society has a culture, and cultural influences on buying behaviour may vary greatly from country to country. o Sub Culture :- o *** A group of people with shared value systems based on common life experiences and situations.
+ Each culture contains smaller sub cultures a group of people with shared value system based on common life experiences and situations. Sub culture includes nationalities, religions, racial group and geographic regions. Many sub culture make up important market segments and marketers often design products. o Social Class:- o *** Almost every society has some form of social structure, social classes are society's relatively permanent and ordered divisions whose members share similar values, interests and behaviour.
02. Social Factors :-
* A consumer's behaviour also is influenced by social factors, such as the (i) Groups (ii) Family (iii) Roles and status
* ** Groups :- o *** Two or more people who interact to accomplish individual or mutual goals.
+ A person's behavious is
01. Cultural Factor 02. Social Factor 03. Personal Factor 04. Psychological Factor.
01. Cultural Factor :-
* Cultural factor divided into three sub factors (i) Culture (ii) Sub Culture (iii) Social Class
* ** Culture:- o *** The set of basic values perceptions, wants, and behaviours learned by a member of society from family and other important institutions. Culture is the most basic cause of a person's wants and behaviour. Every group or society has a culture, and cultural influences on buying behaviour may vary greatly from country to country. o Sub Culture :- o *** A group of people with shared value systems based on common life experiences and situations.
+ Each culture contains smaller sub cultures a group of people with shared value system based on common life experiences and situations. Sub culture includes nationalities, religions, racial group and geographic regions. Many sub culture make up important market segments and marketers often design products. o Social Class:- o *** Almost every society has some form of social structure, social classes are society's relatively permanent and ordered divisions whose members share similar values, interests and behaviour.
02. Social Factors :-
* A consumer's behaviour also is influenced by social factors, such as the (i) Groups (ii) Family (iii) Roles and status
* ** Groups :- o *** Two or more people who interact to accomplish individual or mutual goals.
+ A person's behavious is