Cultural Interpretation Of Fairy Tales

Fairy tales are then used as a technique of persuasion driving women to buy the products with the promise of being as beautiful and as desired as the princesses. Nevertheless, another aspect of this association is thought-provoking: the cultural adaptation of this literary genre. The feminine representation illustrated in the advertisements differs from the feminine ideal present in fairy tales. The princesses are adapted to our modern world and embody modernity. They embrace and illustrate such concepts as the independence of women and their seduction power. However, the most appealing aspect of this adaptation is the fact that it differs according to a given culture. In other words, the reinvention and adaptation of fairy tales, and by extension