Cultural Web Analysis of Air New Zealand
Table of Contents Page Number
1. Introduction………………………………………………………2
2. Cultural Web Audit………………………………………………2
2.1 Power Structure……………………………………………3
2.2 Office Structure……………………………………………4
2.3 Symbolic Aspect…………………………………………..4
2.4 Behaviour………………………………………………….5
2.5 Organizational Life & Events……………………………..5
2.6 Training Programs………………………………………...6
2.7 Myths & Stories…………………………………..............7
2.8 Organization Structure…………………………………….7
2.9 Basis of competitive success……………………………...8
2.10 Informal ways of working………………………………...8
3. Central Organizational Paradigm………………………………..9
4. Strength of New Culture………………………………………...10
5. Ongoing Concern………………………………………………..10
6. Recommendations……………………………………………….11
7. Conclusion……………………………………………………….12
References……………………………………………………….13
Appendix………………………………………………………...15
1. Introduction
In this paper, we will discuss and analyze the cultural web audit of Air New Zealand in relation to company’s strategy making and organizational culture to identify the areas of behaviours of top management and employees within the organization and with the outsiders.
Other aspects include organizational life such as events, programs, assessments and awards and ceremonies in relation to their physical attributes.
With the help of various resources and databases, we will explore the company’s power structure and control system and its main constituent of central organizational paradigm. Moving forward with the finding, we will then emphasize the main aspects of company that needs to be monitored and sustained in order to remain competitive.
Air New Zealand is the national based airline established in the year 1965, with more than eleven thousand employees working worldwide and its travel destinations covers almost all the parts of the world but with the main focus on Asia, Europe, Far East and North America.
Some of its major competitors are Qantas, Virgin Airways/ Virgin Australia, Cathay
1. Introduction………………………………………………………2
2. Cultural Web Audit………………………………………………2
2.1 Power Structure……………………………………………3
2.2 Office Structure……………………………………………4
2.3 Symbolic Aspect…………………………………………..4
2.4 Behaviour………………………………………………….5
2.5 Organizational Life & Events……………………………..5
2.6 Training Programs………………………………………...6
2.7 Myths & Stories…………………………………..............7
2.8 Organization Structure…………………………………….7
2.9 Basis of competitive success……………………………...8
2.10 Informal ways of working………………………………...8
3. Central Organizational Paradigm………………………………..9
4. Strength of New Culture………………………………………...10
5. Ongoing Concern………………………………………………..10
6. Recommendations……………………………………………….11
7. Conclusion……………………………………………………….12
References……………………………………………………….13
Appendix………………………………………………………...15
1. Introduction
In this paper, we will discuss and analyze the cultural web audit of Air New Zealand in relation to company’s strategy making and organizational culture to identify the areas of behaviours of top management and employees within the organization and with the outsiders.
Other aspects include organizational life such as events, programs, assessments and awards and ceremonies in relation to their physical attributes.
With the help of various resources and databases, we will explore the company’s power structure and control system and its main constituent of central organizational paradigm. Moving forward with the finding, we will then emphasize the main aspects of company that needs to be monitored and sustained in order to remain competitive.
Air New Zealand is the national based airline established in the year 1965, with more than eleven thousand employees working worldwide and its travel destinations covers almost all the parts of the world but with the main focus on Asia, Europe, Far East and North America.
Some of its major competitors are Qantas, Virgin Airways/ Virgin Australia, Cathay
References: 2.9 Basis of competitive success (Individualistic/collective or cooperative) Based on the results Customer experience Index (2013), Air NZ has topped the index in terms of best customer experience in the world