Culturally Diverse Workplace Advantages
The advantages of a culturally diverse workplace outweigh the disadvantages Nowadays,the changing composition of national populations result from increased immigration.Globalisation is one of the factor in cultural diversity.Most of companies need to be competitive in the international market.Therefore,people no longer live and work in an insular marketplace.This essay argues the benefits of a culturally diverse workplace surpass the drawbacks. Companies can improve customer service in a culturally diverse workplace.If companies employ a diverse workforce can offer a variety of solutions to problems in service.Employees from diverse backgrounds bring individual cultures,languages and experiences that are flexible in adapting to
competitive markets and different customer demands.According to David Ingram(2009),diversity can strengthen company’s relationships with specific customer groups by marketing communication more effective.Customer service representatives can be paired up with customers from their specific demographic,making the customer feel comfortable with the representative.For example,a number of companies in the Southwest United States,prefer to hire bi-lingual customer service reps to deal with Spanish-speaking customers in their native language to reduce barriers of communicating.
There is another benefit of promoting recruitment and increasing market opportunities for companies in a culturally diverse workplace.A diverse workforce helps companies to recruit talent among different nationality.As the globalization ,most of the customers want to business with companies that have a diverse workforce.In addition,customers often make decisions based on a company’s reputation for diversity.As the research from Australia government shows,Australia is a multicultural society.Australia is continuing to grow its international business networks .They want to expand internationally to overseas markets.For example,Australia banks and business often employ who can speak Asian languages to work in their Chinatown branches to provide a better service to customers from Asian backgrounds. Workplace diversity can help enhancing inclusiveness for employees. Most of employees will respect each other whatever their different work styles,cultures and religions.Employees will have positive attitudes and behaviors.As a result,not only employees have a good relationship but also create a harmonious environment.Forthermore,diversity and inclusion in the workplace are essential business tools today.When employees are understood and accept for their different cultural backgrounds and beliefs of their colleagues,there are more capable of working harmoniously with their fellow staff and engaging the productive activity.(Avatel 2010)
competitive markets and different customer demands.According to David Ingram(2009),diversity can strengthen company’s relationships with specific customer groups by marketing communication more effective.Customer service representatives can be paired up with customers from their specific demographic,making the customer feel comfortable with the representative.For example,a number of companies in the Southwest United States,prefer to hire bi-lingual customer service reps to deal with Spanish-speaking customers in their native language to reduce barriers of communicating.
There is another benefit of promoting recruitment and increasing market opportunities for companies in a culturally diverse workplace.A diverse workforce helps companies to recruit talent among different nationality.As the globalization ,most of the customers want to business with companies that have a diverse workforce.In addition,customers often make decisions based on a company’s reputation for diversity.As the research from Australia government shows,Australia is a multicultural society.Australia is continuing to grow its international business networks .They want to expand internationally to overseas markets.For example,Australia banks and business often employ who can speak Asian languages to work in their Chinatown branches to provide a better service to customers from Asian backgrounds. Workplace diversity can help enhancing inclusiveness for employees. Most of employees will respect each other whatever their different work styles,cultures and religions.Employees will have positive attitudes and behaviors.As a result,not only employees have a good relationship but also create a harmonious environment.Forthermore,diversity and inclusion in the workplace are essential business tools today.When employees are understood and accept for their different cultural backgrounds and beliefs of their colleagues,there are more capable of working harmoniously with their fellow staff and engaging the productive activity.(Avatel 2010)