NAS
Beauty or seduction are seen differently in different cultures. South asian cultures emphasizes on a woman’s fair skin rather than a sunkissed glowing tan skin. English women dress up way too much to draw attention towards themselves where as Geishas in Japan sometimes attract men by showing bare skin for example pouring tea to a client in a seductive manner or they wear the collar of their kimono to display their necks.
When I cut my dark long hair, everyone I met during my vacation in Bangladesh praised my new look but with a sense of loss of something deeper than just hair. Parachute being a very successful brand in South Asia produces coconut based hair products manufactured by Marico, is used by many in hopes of thick black hair. South Asian women share similar concepts of beautiful hair like Americans or Germans which is its thickness , smoothness and softness but it does not end there for these women. Unlike the concept of blonde is beautiful, jet black long hair is the beauty to people from this part of the world.
The culture code of hair in South Asia is seduction. For generations women from this part had long hair, the length of the hair was judged by the parents of the male counterpart when it came to choosing a partner for marriage. Long hair is also suggested in religions like Islam , which says women should not try to look like men and covering the hair along with the body is a huge part of practising the religion. Women in Bangladesh cover their heads or tie up their hair when going outside in fear of seducing spirits. The belief of spirits comes from a religious perspective but the action of tying up the hair is cultural.
As a child I remember my mother giving me hair massages using coconut oil. The aims are always to have long hair because it is thought to be attractive. Parachute understands the concept very well. Parachute Advansed Hot Oil Commercial 2011-2012 shows a girl with troubled hair who found