Strategy and Positioning paper
Strategy and positioning
An overview of the organization that our team is working with is the hair industry for example hair salons, beauty stores and independent contractors. The type of product that we will talk about is the new hot trend for women, virgin hair which is known to be a multimillion dollar industry factors will be expressed how women are willing to spend hundreds on it even in this day and age with the economy being at a low.
What is virgin hair? It is defined to be completely unprocessed and intact; it only qualifies as virgin hair if it meets vigorous standards which include not being permed, dyed, colored, bleached, and chemically processed in anyway. With all that has been listed here you would think that is all but there is more to it, it also has to come from a single donor and all cuticles must remain intact running in the same direction. http://www.everythingwigs.com/remy-hair-vs-virgin-hair-difference-s/122.htm
The hair can come from any person and any country some countries having guide lines as far as the women being a certain age and hair being a certain length before being cut a lot of the most popular ones are Indian, Malaysian, and other European and Asian countries. This hair can be used in a variety of ways from wigs to closure pieces and hair extensions are to just name a few. Guide lines are enforced when exporting the hair into the country a “duty” which is another name for a surcharge can be applied ranging from 1.5% to 3% must be paid in cash once arrived in the USA there are no sales tax on majority of the items.
Famous actor Chris rock was interested in this hot trend himself and has made a documentary called Good Hair. In this documentary he visits India where tonsure ceremonies produce much of the hair sold in America; According to the information provided in the documentary “Hindu temple is where more than 10 million people -- most of them poor -- sacrifice their hair to God in a religious ceremony. Ironically,
An overview of the organization that our team is working with is the hair industry for example hair salons, beauty stores and independent contractors. The type of product that we will talk about is the new hot trend for women, virgin hair which is known to be a multimillion dollar industry factors will be expressed how women are willing to spend hundreds on it even in this day and age with the economy being at a low.
What is virgin hair? It is defined to be completely unprocessed and intact; it only qualifies as virgin hair if it meets vigorous standards which include not being permed, dyed, colored, bleached, and chemically processed in anyway. With all that has been listed here you would think that is all but there is more to it, it also has to come from a single donor and all cuticles must remain intact running in the same direction. http://www.everythingwigs.com/remy-hair-vs-virgin-hair-difference-s/122.htm
The hair can come from any person and any country some countries having guide lines as far as the women being a certain age and hair being a certain length before being cut a lot of the most popular ones are Indian, Malaysian, and other European and Asian countries. This hair can be used in a variety of ways from wigs to closure pieces and hair extensions are to just name a few. Guide lines are enforced when exporting the hair into the country a “duty” which is another name for a surcharge can be applied ranging from 1.5% to 3% must be paid in cash once arrived in the USA there are no sales tax on majority of the items.
Famous actor Chris rock was interested in this hot trend himself and has made a documentary called Good Hair. In this documentary he visits India where tonsure ceremonies produce much of the hair sold in America; According to the information provided in the documentary “Hindu temple is where more than 10 million people -- most of them poor -- sacrifice their hair to God in a religious ceremony. Ironically,
References: http://www.huffingtonpost.com/zorianna-kit/chris-rocks-good-hair-doc_b_316952.html http://www.everythingwigs.com/remy-hair-vs-virgin-hair-difference-s/122.htm