Introduction 2
The insights of Georgian culture 3
Wine Production in Georgia 5
Cultural Analysis 7 Hofstede’s Cultural Dimensions 7 Hall’s Context Dimension 9 Laurent 10
Uzbek Culture 11
Wine Production in Uzbekistan 12
Cultural Analysis 13 Hofstede’s Cultural Dimensions 13 Hall’s Context Dimension 15 Laurent 15
Conclusion 16
Recommendation 17
Bibliography 18
Appendix 23
Introduction
Culture is perceived to be one of the difficult words to define and anthropologist Margaret Mead termed culture as being ‘shared patterns of behavior’ (Schneider S. C., and Barsoux J., 2003, 2nd ed., pg21). Culture is also defined by language, religion, beliefs, customs, cuisine, dress code, literature, music etc., and is known to act as a strong bond that attaches the people in a group or community, which can impact the lifestyle and give a unique identity to the community (buzzle.com). The culture in the organization is influential in terms of determining policy, punctuality, the structure, style, etc., within the company. However, the rapid growth of business globally and cultural diversity in the companies, has enabled the organizations to experience different management styles instead of being limited to the domestic borders of management (philodialogue.com).
The insights of Georgian culture
Believed Legend. A divine country – this is how Georgia is known according to the ancient folk legend. The Georgians believe that when God was dividing the land amongst the nations, the Georgians came in late because they were busy drinking and eating, therefore, were left with nothing. However, they were acute enough to say that they drunk for his health and invited him to join them in this feast. The legend goes on claiming that God enjoyed the feast to the extend that he awarded them with the best piece of land that he had actually put aside for himself (saga.ua). Nowadays, Georgians perceive their culture as being part of European society, however, it should be
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