Cup Noodles Target Market

On The Wall Street Journal, I found an article on Nissin Foods USA about adjusting their recipes in order to appeal to the changing tastes of their consumers, titled “Cup Noodles Dials Down the Salt.” Consumer concerns for health-and-wellness have been rising, resulting in a shift of what they perceive as valuable attributes when making grocery purchases. For the past 45 years, the Cup Noodles target markets focused on low-income families and college dorms, which emphasized the highest amount of value being on the convenience and affordability attributes for the selection of their groceries.
Nissin Foods USA has responded to these changes in consumer tastes, by taking steps to portray a healthier image. Cup Noodles developed a new reformulated