Customer Analysis
Customer Analysis
Customer analysis is an important and critical section in the company business plan or marketing plan. The analysis is using to identify the target customer, make the strategic and ascertains the needs of these customers, and specifies the product that satisfies these needs. The customer analysis and customer profile is a simple tool to help the business better understand and investigate the trend and the potential customers, therefore the company can increases the sales and grow the business. The analysis is a collection data to analysis the customer information and behavior to determine why the customer buy or don’t buy a product. The analysis also helps the company to develop the targeted marketing plan and ensure the product that can satisfy the customer’s need. The Berjaya Corporation Berhad has invested the business in industry food and beverage. The Berjaya Starbucks Coffee Company Sdn Bhd is a subsidiary of Berjaya Group. This company jointly owned by Berjaya Corporation Berhad and Starbucks Coffee International was granted the license for the exclusive rights to develop and operate Starbucks Coffee retail stores in Malaysia. The first Starbucks Coffee retail store was opened in KL Plaza on 17 December 1998. Today, there are currently over 115 outlets nationwide with plans to open more. (Food & Beverage Berjaya Starbucks Coffee Company Sdn Bhd) In this analysis, there are two important aspects, such as demographic profile and a behavioral analysis. Demographic analysis breaks down customers into age, income, geographic and other easily identifiable categories. The behavioral analysis in its simplest form identifies the reasons customers choose to buy a product instead of the alternatives.
Customer Demographics
In the customer demographics, can identify the target market segments that are predisposed to preferring the products over those competitor. A market segment is a sub-set of a market made up of people or organizations with one
Customer analysis is an important and critical section in the company business plan or marketing plan. The analysis is using to identify the target customer, make the strategic and ascertains the needs of these customers, and specifies the product that satisfies these needs. The customer analysis and customer profile is a simple tool to help the business better understand and investigate the trend and the potential customers, therefore the company can increases the sales and grow the business. The analysis is a collection data to analysis the customer information and behavior to determine why the customer buy or don’t buy a product. The analysis also helps the company to develop the targeted marketing plan and ensure the product that can satisfy the customer’s need. The Berjaya Corporation Berhad has invested the business in industry food and beverage. The Berjaya Starbucks Coffee Company Sdn Bhd is a subsidiary of Berjaya Group. This company jointly owned by Berjaya Corporation Berhad and Starbucks Coffee International was granted the license for the exclusive rights to develop and operate Starbucks Coffee retail stores in Malaysia. The first Starbucks Coffee retail store was opened in KL Plaza on 17 December 1998. Today, there are currently over 115 outlets nationwide with plans to open more. (Food & Beverage Berjaya Starbucks Coffee Company Sdn Bhd) In this analysis, there are two important aspects, such as demographic profile and a behavioral analysis. Demographic analysis breaks down customers into age, income, geographic and other easily identifiable categories. The behavioral analysis in its simplest form identifies the reasons customers choose to buy a product instead of the alternatives.
Customer Demographics
In the customer demographics, can identify the target market segments that are predisposed to preferring the products over those competitor. A market segment is a sub-set of a market made up of people or organizations with one