Consumer Stereotypes
It is basic for any marketing effort to define and know well its target; although not every individual has the same reaction to the product, it is possible to have a wider reaction and behavior inside a category even if the people themselves deny those stereotypes, it is true that demographics are still the best way to target a market.
A way you can know how to introduce your product to the public is knowing its generation; according to it, people has been exposed and had experimented some technology development or events that might have changed their points of view.
I’m going start with the youngest generation and so on.
Gen I (Gen Z)
These are also called the iGeneration, the touch screen natives. Depending to each demographer you ask, this generation starts in 1995 or 1998, Since in America this generation starts with the beggining of the bussiness.com bubble, but for others, people who lived their childhood …show more content…
during the great recession of 2008 are part of it, this gen has a big feeling of insecurity and unsettlement, consequently, as soon as they earn money, they expend it. . This generation is still very Young and the market is still in development, and it will be until at least half of the generation joins to the formal work force. Most of their oppinions are formed according of what they see on internet, but still, they need their parents authorization by the moment to buy things, so its better to sell them fast-fashion, cheap ítems.
Millennials.
Children of the babyboommers. This gen is marked by the increased use of communications, media and digital technologies and because they joined to the workforce during the great recession, even though, they have a positive view for their futures. A generation of social damage and Peter Pan syndrome. This gen tends to buy online more than any other generation.
Generation X
The MTV generation, characterized as slackers, cynical and depressive during youth, but active and entrepreneurial as adults.
“Live now, regret later” could by their mantra because they are the generation that tends the most to get into debt, making it easier to sell them a product that could involve a great amount of money, months without interest, monthly payments, etc. The best way to reach them is trough phonecall.
Babyboomers
Probably the biggest generation. Born after a relative prosper after war era, they were the wealthiest, most active, and most physically fit generation up to the era in which they arrived. They were the most social conscious generation. By 2013 they were, mostly, retired. They take care of their money but still, they like to spend great amounts on their hobbies. The best way to reach them is trough mail.
There is also the Silent Generation, the G.I. Generation and the Lost Generation whom are very interesting to study but most of them are not aware for their purchases anymore, since they need help of someone
younger.
A way you can know how to introduce your product to the public is knowing its generation; according to it, people has been exposed and had experimented some technology development or events that might have changed their points of view.
I’m going start with the youngest generation and so on.
Gen I (Gen Z)
These are also called the iGeneration, the touch screen natives. Depending to each demographer you ask, this generation starts in 1995 or 1998, Since in America this generation starts with the beggining of the bussiness.com bubble, but for others, people who lived their childhood …show more content…
during the great recession of 2008 are part of it, this gen has a big feeling of insecurity and unsettlement, consequently, as soon as they earn money, they expend it. . This generation is still very Young and the market is still in development, and it will be until at least half of the generation joins to the formal work force. Most of their oppinions are formed according of what they see on internet, but still, they need their parents authorization by the moment to buy things, so its better to sell them fast-fashion, cheap ítems.
Millennials.
Children of the babyboommers. This gen is marked by the increased use of communications, media and digital technologies and because they joined to the workforce during the great recession, even though, they have a positive view for their futures. A generation of social damage and Peter Pan syndrome. This gen tends to buy online more than any other generation.
Generation X
The MTV generation, characterized as slackers, cynical and depressive during youth, but active and entrepreneurial as adults.
“Live now, regret later” could by their mantra because they are the generation that tends the most to get into debt, making it easier to sell them a product that could involve a great amount of money, months without interest, monthly payments, etc. The best way to reach them is trough phonecall.
Babyboomers
Probably the biggest generation. Born after a relative prosper after war era, they were the wealthiest, most active, and most physically fit generation up to the era in which they arrived. They were the most social conscious generation. By 2013 they were, mostly, retired. They take care of their money but still, they like to spend great amounts on their hobbies. The best way to reach them is trough mail.
There is also the Silent Generation, the G.I. Generation and the Lost Generation whom are very interesting to study but most of them are not aware for their purchases anymore, since they need help of someone
younger.