Customer and Kohl
Jones International University
Marketing Management
BBA 304
Assignment 8. 2
Prof. Fergus Rea By
Kelly Charles
22 November 2010
Table of context
Introduction
Assignment 1.2: Course Project—Target Company Profile and Its Approach to Marketing
Assignment 2.2: Course Project—Marketing Environment Analysis
Assignment 3.2: Course Project— Market Segmentation
Assignment 4.2: Course Project— Customer Behavior Analysis
Assignment 5.2: Course Project—Product Strategy
Assignment 6.2: Course Project—Pricing Strategy
Assignment 7.2: Course Project—Distribution Strategy
Conclusion
Kohl’s beginnings its first single store in 1962, and quickly become one of the nation’s largest retailers. Kohl’s is originally based in Menomonee Falls, Wisconsin, Kohl 's and is known to be a family-focused, value-oriented, specialty department store offering quality exclusive and national brand merchandise to the customer in an environment that is convenient, which is friendly and exciting. At present Kohl 's operates stores and distribution centers in 49 states. Every year, we continue to build new stores and remodel existing locations to create an inspiring shopping experience.
Here At Kohl 's, we strongly believe in supporting the communities we serve. We have an active commitment to improving the health and educational opportunities for children in Kohl 's communities, as well as a dedication to others in need. Kohl 's dedicates our charitable efforts to improving health and educational opportunities for children through our Kohl 's Cares® program. Kohl 's Cares® is our way of supporting our customers and our communities by improving
Marketing Management
BBA 304
Assignment 8. 2
Prof. Fergus Rea By
Kelly Charles
22 November 2010
Table of context
Introduction
Assignment 1.2: Course Project—Target Company Profile and Its Approach to Marketing
Assignment 2.2: Course Project—Marketing Environment Analysis
Assignment 3.2: Course Project— Market Segmentation
Assignment 4.2: Course Project— Customer Behavior Analysis
Assignment 5.2: Course Project—Product Strategy
Assignment 6.2: Course Project—Pricing Strategy
Assignment 7.2: Course Project—Distribution Strategy
Conclusion
Kohl’s beginnings its first single store in 1962, and quickly become one of the nation’s largest retailers. Kohl’s is originally based in Menomonee Falls, Wisconsin, Kohl 's and is known to be a family-focused, value-oriented, specialty department store offering quality exclusive and national brand merchandise to the customer in an environment that is convenient, which is friendly and exciting. At present Kohl 's operates stores and distribution centers in 49 states. Every year, we continue to build new stores and remodel existing locations to create an inspiring shopping experience.
Here At Kohl 's, we strongly believe in supporting the communities we serve. We have an active commitment to improving the health and educational opportunities for children in Kohl 's communities, as well as a dedication to others in need. Kohl 's dedicates our charitable efforts to improving health and educational opportunities for children through our Kohl 's Cares® program. Kohl 's Cares® is our way of supporting our customers and our communities by improving
References: Infrastructure Architect. (n.d.). Retrieved October 23, 2010, from: http://seeker.dice.com/jobsearch/servlet/JobSearch?op=101&dockey=xml/8/b/8b40eacfa25166e867bbed70bddbef2c@endecaindex&c=1&source=12 J.C Kohl’s (2007): The web grows while comparable store sales shrink for Kohl’s in 2007 http://www.internetretailer.com/dailyNews.asp?id=25369 Longenecker J., Moore C., Petty J Muller, Turley, Oct. 23, 2010: Kohl 's Looks Most Attractive Among Discount Retailers: http://seekingalpha.com/article/45697-kohl-s-looks-most-attractive-among-discount-retailers Nickels J., McHugh J., McHugh S Rodriguez, L.H. (2006): Tivoli Security and Compliance Solutions: ftp://ftp.software.ibm.com/software/tivoli/presentations/security-management-rodriguez-oct-2006.pps Senior data Analyst. (n.d.). Retrieved October 23, 2010, from: https://kohls.taleo.net/servlets/CareerSection?art_ip_action=FlowDispatcher&flowTypeNo=1