Preview

Customer Buying Behavior

Satisfactory Essays
Open Document
Open Document
484 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Customer Buying Behavior
Activity 3: Click vs. Brick (1 page limit: use approximate space provided)
|Name: | |
|Student Number: | |
|Tutorial day and time: | |

|List the products that you have searched for information online in the past 12 months and BOLD those you actually bought online. |
|Sports outfits (Real Madrid Football Club Away Kit) |
|Play Station video games Pre-Orders (Fifa 14, GTAV, Batman Arkham Origins) |
|Furniture (Office Chair) |
|Mobile phone devices (iPhone 5 and Samsung S4) |
|What other product categories are often bought online? |
|Entertainment Products such as Movies and Musical CDs/DVDs |
|Air Passage such as Tickets and frequent flyers Miles |
|Books and Textbooks such as Amazon.com |
|Health and Diet Products such as Protein Concentrate and diet formulas
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Better Essays

    Buyer Behavior
    • 1162 Words
    • 5 Pages

    Buyer Behavior

    References: Berkowitz, E. N. (2006). Essentials of health care marketing (2nd ed.). (pp. 108-109, 393, 399,…

    • 1162 Words
    • 5 Pages
    Better Essays
    Read More
  • Powerful Essays

    customer behaviour
    • 1489 Words
    • 7 Pages

    customer behaviour

    Any form of business transaction in which the parties interact electronically rather than by physical exchanges or direct physical contact.…

    • 1489 Words
    • 7 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    High Involvement and Low Involvement Purchase
    • 1349 Words
    • 6 Pages

    High Involvement and Low Involvement Purchase

    Select TWO products which you have bought (or rented), ONE a High Involvement purchase, and ONE a Low Involvement purchase, in the following product categories A FOOD GOOD, A SERVICE OR A TRAVEL-RELATED GOOD.…

    • 1349 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Buying Behaviour
    • 2117 Words
    • 9 Pages

    Buying Behaviour

    • Unique consumer behavior: Tattooing Apple logos on their bodies, buying multiple phones just so they can dissect one and use the other.…

    • 2117 Words
    • 9 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Buyer Behaviour
    • 3185 Words
    • 13 Pages

    Buyer Behaviour

    The Decision Making Process developed by Engel Blackwell and Miniard (1990) is used in order to understand thoughts of consumers when buying products.…

    • 3185 Words
    • 13 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Consumer Buying Behavior:
    • 459 Words
    • 2 Pages

    Consumer Buying Behavior:

    Consumers make many buying decisions every day. Most large companies research consumer buying decisions in great detail to answer questions about what consumers buy, where they buy, how and how much they buy, when they buy, and why they buy. Marketers can study actual consumer purchases to find out what they buy, where, and how much. But learning about the whys of consumer buying behavior is not so easy—the answers are often locked deep within the consumer's head.…

    • 459 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Best Essays

    Buyer Behaviour
    • 2310 Words
    • 10 Pages

    Buyer Behaviour

    What is consumers and seller? Consumers the person who consumes the product and the seller or maker who makes that particular product to meet the demand of the buyer marketers try to make sure they deliver the exact product what the consumers demand so the marketers or the sellers target the market in various types. Marketers need the carry out the research for the particular market so they can allocate the market and can easily sell their product to the consumer. The consumer’s mind processes the product many times before they buy that product. The consumer can be from any age or from any group and marketers should know the behaviour of the consumer before the sell out or portray the product or service to the consumers. The consumer’s behaviour can be against their loyal product or their new product is important for e.g. the brand image, the price, and other big factors that affect the consumer buying power. A well-established man who’s in his 40’s and have good salary and wants to buy the bigger, luxurious and safe car for his family because he got bigger family now. So he can drive his new car safely with his family.…

    • 2310 Words
    • 10 Pages
    Best Essays
    Read More
  • Powerful Essays

    Consumer Buyer Behaviour
    • 2621 Words
    • 11 Pages

    Consumer Buyer Behaviour

    Possibly the most challenging concept in the marketing is to deal with understanding the buyer behaviour. Consumer Buying Behaviour refers to the buying behaviour of the final customers, and households who buy goods and services for personal consumption. It is fascinating but different area to research and this is particularly relevant in the tourism field, where the decision to purchase by a consumer is of emotional significance.…

    • 2621 Words
    • 11 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Consumer Buying Behavior
    • 7265 Words
    • 30 Pages

    Consumer Buying Behavior

    Journal of Economics and Behavioral Studies Vol. 1, No. 1, pp. 27-39, Dec 2010. Toothpaste Brands –A Study of consumer behavior in Bangalore city *G. Vani1, M. Ganesh Babu2, N. Panchanatham3 Professor, Acharya Institute of Technology, Solladevanahalli 2Assistant Manager, ICICI Bank, Bangalore, 129/2, AGBG Layout Chikkabanavara 3Dept Head, Dept of Business Administration, Annamalai University, Chidambaram, Tamilnadu *gvani3333@yahoo.co.in…

    • 7265 Words
    • 30 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Business Buying Behavior
    • 3885 Words
    • 16 Pages

    Business Buying Behavior

    In last Lesson we discussed the Consumer Buying behavior. Today We will discuss business buyer behaviour, types of buying situations, participants in the business buying process, and major influences on business buyers so our today’s topic is:BUSINESS MARKETS AND BUYING BEHAVIORThe business market includes firms that buy goods and services in order to produce products and services to sell to others. It also includes retailing and wholesaling firms that buy goods in order toects resell them at a profit. Because asp of business-to-business marketing apply to institutional markets and government markets, we group these together. The business marketer needs to know the following: Who are the major participants? In what decisions do they exercise influence? What is their relative degree of influence? What evaluation criteria does each decision participant use? The business marketer also needs to understand the major environmental, interpersonal, and individual influences on the buying process.A. What is a Business Market?The business market comprises all the organizations that buy goods and services for use in the production of other products and services that are sold, rented, or supplied to others. It also includes retailing and wholesaling firms that acquire goods for the purpose of reselling or renting them to others at a profit. In the business buying process business buyers determine which products and services their organizations need to purchase, and then find, evaluate, and choose among alternative suppliers and brands. Companies that sell to other business organizations must do their best to understand business markets and business buyer behavior.B. Characteristics of Business MarketsIn some ways, business markets are similar to consumer markets. Both involve people who assume buying roles and make purchase decisions to satisfy needs. However, business markets differ in many ways from consumer markets. The main…

    • 3885 Words
    • 16 Pages
    Powerful Essays
    Read More
  • Good Essays

    Consumer Buying Behaviour
    • 2117 Words
    • 9 Pages

    Consumer Buying Behaviour

    Consumer has been playing the key role in the business growth models of all sectors. The change from “Push” to “Pull” strategy has opened up doors for research on the buying patterns and thereby increasing the sales revenue. However, the pattern is distinct among the consumers in various segments. Again the business segments have been trying hit and trial methods to understand this change. All the studies carried in this aspect has attempted to categorize some of the common attributes of consumer buying which has been supported by extreme market research. Moreover these characteristics have provided fruitful results over a period of time.…

    • 2117 Words
    • 9 Pages
    Good Essays
    Read More
  • Good Essays

    Buyer's Behaviour
    • 4283 Words
    • 18 Pages

    Buyer's Behaviour

    The History of AUDI begins with a German man called August Horch; He was one of the most powerful automotive engineers in the 20th century. In 1899 he founded HORCH & CO but he had to leave it due to problems then he opened a new company called AUDI, and the name came originally from Latin translation of his name Horch. During WWI Horch left AUDI’s management after the hard times he saw during the war, then the company managed to get through. In the year 1931 AUDI recognized that the way they can keep AUDI alive, is by making a Union between DKW, HORCH, WANDERER and AUDI. And from they’re the company we all know today…

    • 4283 Words
    • 18 Pages
    Good Essays
    Read More
  • Powerful Essays

    Consumer Purchase Behavior
    • 9078 Words
    • 37 Pages

    Consumer Purchase Behavior

    Certified that this project report titled “MARKET STUDY ON BRITANNIA AMONG CUSTOMERS IN GUMIDIPOONDI” is the Bonafide work of Mr. Bala Kumar.C who carried out the research under my supervision. Certified further, that to the best of my knowledge the work reported here in does not form part of any other project report or dissertation on the basis of which a degree or award was conferred on an earlier occasion on this or any other candidate.…

    • 9078 Words
    • 37 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Buyer Behavior
    • 2737 Words
    • 11 Pages

    Buyer Behavior

    What is your choice? In fact, no matter how you choose, I can understand why this election:…

    • 2737 Words
    • 11 Pages
    Powerful Essays
    Read More
  • Good Essays

    Consumer Buyer Behaviour
    • 1154 Words
    • 5 Pages

    Consumer Buyer Behaviour

    - Refers to buying behaviour of final consumers (individuals & households that buy goods and services for personal consumption)…

    • 1154 Words
    • 5 Pages
    Good Essays
    Read More

Related Topics