Customer Loyalty
A STUDY ON CUSTOMER LOYALTY ON STAINLESS STEEL WITH REFERENCE TO SALEM STEEL PLANT
Customer loyalty can be defines as “customer behavior characterized by a positive buying pattern during an extended period (measured by means of repeat purchase, frequency of purchase, wallet share or other indicators) and driven by a positive attitude towards the company and its products or services” (Looy, Gemmel & Dierdonck, 2003).
Statement of the problem: To Study on Customer Loyalty no Stainless Steel
Importance of loyalty or loyal customer:
* Purchase the products and services again and again over time * Increase the volume of their purchases * Buy beyond traditional purchases, across product lines * Refer company's products and services to others
Objectives
* To analyze the extent of awareness about SSP among the customers to understand how people come to know about SSP. * To find out the factors that affects the purchasing decision of customers of SSP. * To study the people mentality about the market potential in SSP. * To study the present perception of market potential by the customers. * To know what are the competitions available in Salem for SSP. * To understand customer satisfaction. * Maintain market share, * Get valuable customers, * Retain and increase valuable customers, * Upgrade high value customers, * Maintain a significant group of moderate value customers * Form an opportunity cost through a competitor * To maintain growth * To get reputation
SCOPE OF THE STUDY:
* The study covers all functionality aspects of this company.
* The research will help the company to know the customer expectations &level of satisfaction.
Customer loyalty
* Customer loyalty is all about attracting the right customer, getting them to buy, buy often, buy in higher quantities and bring you even more customers. However, that focus is not how
Customer loyalty can be defines as “customer behavior characterized by a positive buying pattern during an extended period (measured by means of repeat purchase, frequency of purchase, wallet share or other indicators) and driven by a positive attitude towards the company and its products or services” (Looy, Gemmel & Dierdonck, 2003).
Statement of the problem: To Study on Customer Loyalty no Stainless Steel
Importance of loyalty or loyal customer:
* Purchase the products and services again and again over time * Increase the volume of their purchases * Buy beyond traditional purchases, across product lines * Refer company's products and services to others
Objectives
* To analyze the extent of awareness about SSP among the customers to understand how people come to know about SSP. * To find out the factors that affects the purchasing decision of customers of SSP. * To study the people mentality about the market potential in SSP. * To study the present perception of market potential by the customers. * To know what are the competitions available in Salem for SSP. * To understand customer satisfaction. * Maintain market share, * Get valuable customers, * Retain and increase valuable customers, * Upgrade high value customers, * Maintain a significant group of moderate value customers * Form an opportunity cost through a competitor * To maintain growth * To get reputation
SCOPE OF THE STUDY:
* The study covers all functionality aspects of this company.
* The research will help the company to know the customer expectations &level of satisfaction.
Customer loyalty
* Customer loyalty is all about attracting the right customer, getting them to buy, buy often, buy in higher quantities and bring you even more customers. However, that focus is not how