Customer Service of Mcdonald's
McDonald’s customer services
i. Introduction
McDonald’s is the largest chain of fast food Corporation in the world, has become a global most valuable brands. The business began in 1940, with a restaurant opened by siblings Dick and Mac McDonald in San Bernardino, California. Is the world 's largest chain of hamburger fast food restaurants, serving more than 58 million customers daily. In addition to its signature restaurant chain, McDonald’s Corporation held a minority interest in Pret A Manger until 2008, was a major investor in the Chipotle Mexican Grill until 2006. And owned the restaurant chain Boston Market until 2007. It employed more than 418000 people in the world.
A McDonald 's restaurant is operated by either a franchisee, an affiliate, or the corporation itself. The corporation 's revenues come from the rent, royalties and fees paid by the franchisees, as well as sales in company-operated restaurants. McDonald 's revenues grew 27% over the three years ending in 2007 to $22.8 billion, and 9% growth in operating income to $3.9 billion.
McDonald 's primarily sells hamburgers, cheeseburgers, chicken products, french fries, breakfast items, soft drinks, shakes, and desserts. In response to obesity trends in Western nations and in the face of criticism over the healthiness of its products, the company has modified its menu to include alternatives considered healthier such as salads, wraps and fruit。Its success is based on selling quality products cheaply and quickly.
ii. Bad aspects of customer service
a) If you always go to McDonald’s you will be find the product updates too slow ,always 6 months only once product updates, some customer will be bored when them can not find new taste. And we know the product is important of customer service, if you doesn’t have a quickly product, they customer can not feel satisfaction. McDonald’s can not make new taste fast, that’s say MacDonald’s is not focus on the customer. We know in long term where vision
i. Introduction
McDonald’s is the largest chain of fast food Corporation in the world, has become a global most valuable brands. The business began in 1940, with a restaurant opened by siblings Dick and Mac McDonald in San Bernardino, California. Is the world 's largest chain of hamburger fast food restaurants, serving more than 58 million customers daily. In addition to its signature restaurant chain, McDonald’s Corporation held a minority interest in Pret A Manger until 2008, was a major investor in the Chipotle Mexican Grill until 2006. And owned the restaurant chain Boston Market until 2007. It employed more than 418000 people in the world.
A McDonald 's restaurant is operated by either a franchisee, an affiliate, or the corporation itself. The corporation 's revenues come from the rent, royalties and fees paid by the franchisees, as well as sales in company-operated restaurants. McDonald 's revenues grew 27% over the three years ending in 2007 to $22.8 billion, and 9% growth in operating income to $3.9 billion.
McDonald 's primarily sells hamburgers, cheeseburgers, chicken products, french fries, breakfast items, soft drinks, shakes, and desserts. In response to obesity trends in Western nations and in the face of criticism over the healthiness of its products, the company has modified its menu to include alternatives considered healthier such as salads, wraps and fruit。Its success is based on selling quality products cheaply and quickly.
ii. Bad aspects of customer service
a) If you always go to McDonald’s you will be find the product updates too slow ,always 6 months only once product updates, some customer will be bored when them can not find new taste. And we know the product is important of customer service, if you doesn’t have a quickly product, they customer can not feel satisfaction. McDonald’s can not make new taste fast, that’s say MacDonald’s is not focus on the customer. We know in long term where vision