Cycle & Carriage Case Study
Project Title:
Case Study on
Cycle & Carriage (C&C):
From Crisis to Astra
TABLE OF CONTENTS
S/N
CONTENTS
PAGE
1.
Background of the case
1
2.
Aim of Report
2
3.
Analysis & Application of Concepts
2
Strategy Formulation
2
Vision and Mission
3
External Opportunities and Threats
4
Internal Strength and Weaknesses
5
SWOT
6
Long Term Objectives
7
Alternate Strategies
7
Strategies Analysis
8
Strategy Implementation
11
Annual Objectives
11
Policy
12
Employee Motivation
12
Resource Allocation
12
Strategy Evaluation
12
Political
13
Economics
13
Socio-cultural
13
Technology
14
4.
Recommendation
14
5.
Conclusion
16
6.
Appendix 1
7.
Reference List
BACKGROUND OF THE CASE
1. Cycle & Carriage (C&C) was the 3rd largest car distributors in 1999 with its rich history and experience in automotive business back in 1957 where it obtained the sole rights to distribute Mercedes-Benz cars in Malaysia and Singapore. From the 1960s to late 1980s, C&C had explored from assembly of cars to distributing and retailing of cars, diversified in areas of marine, locomotives engines, medical equipment, television and radios products, and merchant banking. However these are small investments relative to the automobile operations. During the mid-1980s recession, C&C ventured into the property market and by the late 1990s, it had focused mainly on the automobile and property markets as their two core business, with expansions into the Asia Pacific region.
2. In Sep 1999, the scene changed when Daimler Chrysler, the main manufacturer of the luxury and prestige Mercedes-Benz cars, announced to take back the distribution of these cars forced C&C to re-strategize their business plans as its stock price collapsed upon this announcement.
3. Among many plans of C&C to further diversify through acquisition and joint ventures, it seemed to have found
Case Study on
Cycle & Carriage (C&C):
From Crisis to Astra
TABLE OF CONTENTS
S/N
CONTENTS
PAGE
1.
Background of the case
1
2.
Aim of Report
2
3.
Analysis & Application of Concepts
2
Strategy Formulation
2
Vision and Mission
3
External Opportunities and Threats
4
Internal Strength and Weaknesses
5
SWOT
6
Long Term Objectives
7
Alternate Strategies
7
Strategies Analysis
8
Strategy Implementation
11
Annual Objectives
11
Policy
12
Employee Motivation
12
Resource Allocation
12
Strategy Evaluation
12
Political
13
Economics
13
Socio-cultural
13
Technology
14
4.
Recommendation
14
5.
Conclusion
16
6.
Appendix 1
7.
Reference List
BACKGROUND OF THE CASE
1. Cycle & Carriage (C&C) was the 3rd largest car distributors in 1999 with its rich history and experience in automotive business back in 1957 where it obtained the sole rights to distribute Mercedes-Benz cars in Malaysia and Singapore. From the 1960s to late 1980s, C&C had explored from assembly of cars to distributing and retailing of cars, diversified in areas of marine, locomotives engines, medical equipment, television and radios products, and merchant banking. However these are small investments relative to the automobile operations. During the mid-1980s recession, C&C ventured into the property market and by the late 1990s, it had focused mainly on the automobile and property markets as their two core business, with expansions into the Asia Pacific region.
2. In Sep 1999, the scene changed when Daimler Chrysler, the main manufacturer of the luxury and prestige Mercedes-Benz cars, announced to take back the distribution of these cars forced C&C to re-strategize their business plans as its stock price collapsed upon this announcement.
3. Among many plans of C&C to further diversify through acquisition and joint ventures, it seemed to have found