General Skills
Cultural Differences:
Cultural differences are present wherever you travel to, you will come across cultural differences, and these can vary quite a bit, such as the language people use e.g. English people say "Chips" compared to Americans who say "Fries”. A businessman may find himself in the middle of cultural differences quite often and thus, will have to devise methods as to how to make sure no one is offended or that he is fully understood. Certain methods he would use to overcome such issues are greeting people on a last name basis. Also refraining on using most signed gestures, as they can vary in meaning quite greatly, for example, the English gesture to say something is ok (Generally a circle made with the thumb and index finger) is the equivalent of a swear in Greece. Most of the time a little bit of research about the culture you will interact with can prevent such mishaps.
Adapting to suit an audience:
Some audiences react differently based on the way you communicate with them. For example a younger audience won’t respond well to board-meeting like presentations with graphs and charts. They just won’t be able to understand and interpret the terminology and data provided. So you would have to adapt and change to a style that suits them so they can understand it.
Accuracy:
Once you have successfully adapted to the audience in question, you must now capture and retain the attention of the audience. Some people feel that they need to make up information and facts to win the hearts of the selected audience. For example a politician making up affair stories about another, rival politician to win votes. However, it is highly advised not to do this as if you are found out all your current and future credibility is lost. Only facts should be used to convey messages as evidence. The difference between facts and opinions should be present and clear, also having strong and