D2 unit 4
D2 Part A
Advantages and Disadvantages of TV ADVERTS in Tesco’s business
TV advertising advantages include allowing businesses to reach a wider, more captive audiences. Television viewers come from all walks of life and everyone from pre-schoolers to retirees watch TV at some point during the day. Despite the popularity of the Internet, billions of television viewers watch TV for 4 or more hours daily to watch their favourite shows, catch up on the news, or simply to relax together as a family. This makes TV advertising a force to be reckoned with. One of the greater TV advertising advantages is the use of several mediums to promote your product or service. Television combines sight, sound and emotion to target different types of responses from viewers. Compared to print media, this is a bonus. Think of the various advertisements you see on a daily basis. TV advertising effectively utilizes print, video, audio, still photos, motion, light and graphics to get the attention of potential customers. Therefore, Tesco will be at an advantage by being able to afford TV adverts that nearly every other person who watches the television will see and more than likely take notice of. However, some businesses require a specified audience make up to pitch their products and services. This can be either an advantage or a disadvantage where TV ads are concerned. It takes a certain amount of time and trouble to calculate the demographics of the audience that will be watching at any one time. On the other hand, once the research is done, pitching to specified audiences can be a time and money saving promotional cost. However, one large disadvantage of TV advertising is the cost. Companies may have to consider the value rather than the bottom line when purchasing an ad spot on television. Even then, smaller companies may not be able to swing the cost of TV ads. However, if your ad budget can include TV, you will find it to be the best value for your hard earned money. TV, when
Advantages and Disadvantages of TV ADVERTS in Tesco’s business
TV advertising advantages include allowing businesses to reach a wider, more captive audiences. Television viewers come from all walks of life and everyone from pre-schoolers to retirees watch TV at some point during the day. Despite the popularity of the Internet, billions of television viewers watch TV for 4 or more hours daily to watch their favourite shows, catch up on the news, or simply to relax together as a family. This makes TV advertising a force to be reckoned with. One of the greater TV advertising advantages is the use of several mediums to promote your product or service. Television combines sight, sound and emotion to target different types of responses from viewers. Compared to print media, this is a bonus. Think of the various advertisements you see on a daily basis. TV advertising effectively utilizes print, video, audio, still photos, motion, light and graphics to get the attention of potential customers. Therefore, Tesco will be at an advantage by being able to afford TV adverts that nearly every other person who watches the television will see and more than likely take notice of. However, some businesses require a specified audience make up to pitch their products and services. This can be either an advantage or a disadvantage where TV ads are concerned. It takes a certain amount of time and trouble to calculate the demographics of the audience that will be watching at any one time. On the other hand, once the research is done, pitching to specified audiences can be a time and money saving promotional cost. However, one large disadvantage of TV advertising is the cost. Companies may have to consider the value rather than the bottom line when purchasing an ad spot on television. Even then, smaller companies may not be able to swing the cost of TV ads. However, if your ad budget can include TV, you will find it to be the best value for your hard earned money. TV, when