Writankar Mukherjee, TNN Apr 22, 2008, 12.00am IST
KOLKATA: FMCG major Dabur India is going to revamp its appraisal policy for 2,600-odd employees across the country. The company has decided to move beyond plain-vanilla annual increments to a system of continuous employee reward. The move has been undertaken based on recommendations from noted HR consultant Hewitt Associates.
There will also be spot awards to recognise employees on the spot at any time, for demonstration of actions which are innovative, save cost, promote team spirit, institute new initiative and raise standards of performance. The rewards will go beyond cash and will include LCD TV, iPod, music system as well as BlackBerry handsets.
"The idea is to increase employee touch points and opportunities to recognise talent. We want to emerge as one of the top employers in India. Employee engagement levels for best employers in the Asia-Pacific region is at 72% while for Dabur, it is at 67%. We want to improve on this parameter," Dabur India executive VP (HR) A Sudhakar told ET.
The company expects the HR intervention will also improve its financial performance. "Several studies have shown that higher engagement levels increase the bottomline in the long run. We feel the latest initiative will help us to further improve our performance," said Mr Sudhakar.
Apart from 'Applause', Dabur India has also initiated several other programmes to increase employee engagement levels. These include sharing of critical company information across employees levels and informal sessions with the top management. "We want to align HR function with the overall business strategy," Mr Sudhakar said.
Dabur is going to focus on employee training and plans to set up a virtual platform, which can accommodate 500 people.
Dabur India is going to revamp its appraisal policy. The company has decided to move away from the plain vanilla annual increment to a Cassatta by designing a