I. Introduction One of our basic needs is rice which is considered as the staple food in the Philippines. Almost all of us buy rice every day for our meal so it is one of the products that have a high demand. According to the Law of Demand, if the demand is high then the price is low and if the demand is low then the price is high. (Macarubbo, Ekonomiks Ngayon: Pinagaan at Pinaunlad (2011), page 96, New Horizons Publications) Rice can be bought in super markets and public stores. The price of rice may vary from its quality from how it was made. Circumstances changes as time goes by in producing rice and it has an effect in the price of the rice. Just like the weather, it can change the price of rice. The researchers aim to find the factors that affect the prices of to the La Huerta consumers in the Philippines during 2013 - 2014.
II. Background of the Study Rice will undergo many processes before it can be sell in stores. The seeds are selected carefully before it can be planted. Then the soil is prepared to ensure that that the rice production will have a good quality. Then it is planted by the process of transplanting. Water is needed to grow crops. To prevent water shortage, the farmers aim to maintain flooded conditions in their fields. Fertilizer was used by the farmer to ensure that the rice will get the exact nutrients it needs to grow. There is also a threat in growing rice in the field such as insects and other pests. Farmers need to keep the field free from the pests to ensure good rice production. Then when it’s ready to be harvested, it will undergo post harvesting, it includes drying and milling. Then it will be packed and it will be ready for a delivery. The price of rice changes because many factors are affecting in the production of it. The researchers aim to discover the factors that affect the price of rice in Barangay La Huerta. La Huerta located in Paranaque City. It is a productive place with