Dairy: Milk and Clover
Clover S.A. (Proprietary) Limited (“Clover”) is the biggest dairy processor in South Africa with a turnover of R 4.3 billion and staff in excess of 6 000. Clover collects approximately 30% of South Africa’s milk supply and processes it into well known branded dairy and related products which is then distributed nationally and even exported into certain African countries
In this document, Clover’s external opportunities and threats, and its internal strengths and weaknesses will be evaluated in order to complete the relevant matrices, whereafter the Grand Strategy Matrix will be used to devise appropriate strategies to deal with the key opportunities, threats, strengths and weaknesses
Mission and Vision Statements:
Clover’s mission (which answers the question “What is Clover’s business?”) is as follows:
“Clover is a branded foods and beverages group with a strong emphasis on value-added products. Clover 's South African dairy business is the perfect enabler to reach the Group’s widely dispersed customers and consumers. Extraordinary care is taken to develop brands which will occupy the number one or two positions in its chosen segments. It believes in the superior procurement, production, marketing, sales and distribution of these branded consumer goods (BCG) to its loyal consumers.”
A review of the mission statement shows that most of the “9 C’s” (i.e. Customers, Products, Markets, Technology, Concern for survival, Growth and Profitability, Philosophy, Self Concept, Concern for Public Image and Concern for Employees) have been utilised in a short statement. It is suggested that the following of the “absent” “9 C’s” be included or elaborated upon in the mission statement
Concern for employees;
Philosophy.
Its vision (which answers the question “What do we want to become?”) is as follows:
“To be a leading and competitive company in South Africa and selected African countries, reaching every consumer on a daily basis with its most admired branded and
In this document, Clover’s external opportunities and threats, and its internal strengths and weaknesses will be evaluated in order to complete the relevant matrices, whereafter the Grand Strategy Matrix will be used to devise appropriate strategies to deal with the key opportunities, threats, strengths and weaknesses
Mission and Vision Statements:
Clover’s mission (which answers the question “What is Clover’s business?”) is as follows:
“Clover is a branded foods and beverages group with a strong emphasis on value-added products. Clover 's South African dairy business is the perfect enabler to reach the Group’s widely dispersed customers and consumers. Extraordinary care is taken to develop brands which will occupy the number one or two positions in its chosen segments. It believes in the superior procurement, production, marketing, sales and distribution of these branded consumer goods (BCG) to its loyal consumers.”
A review of the mission statement shows that most of the “9 C’s” (i.e. Customers, Products, Markets, Technology, Concern for survival, Growth and Profitability, Philosophy, Self Concept, Concern for Public Image and Concern for Employees) have been utilised in a short statement. It is suggested that the following of the “absent” “9 C’s” be included or elaborated upon in the mission statement
Concern for employees;
Philosophy.
Its vision (which answers the question “What do we want to become?”) is as follows:
“To be a leading and competitive company in South Africa and selected African countries, reaching every consumer on a daily basis with its most admired branded and