1) A) Why have Nestle and the other major chocolate companies been criticized for their commercial relation with their African cocoa suppliers?
B) Why do you think these mega firms have taken so long to react to growing international pressure?
Nestle is criticized for their commercial relation with their West African cocoa suppliers because the small family farms use children for work. In addition, it is more criticize because it is children of poor and desperately family. The work it is hard and very dangerous. The writer of this article use the term “Child labor free”, this expression remembers African slaves. We see to that the world’s largest food company are criticized for the long time action for mended this very bad action and reputation for a brand like Nestle.
I think mega firm like nestle have difficulties for find a rapid solution of this accusation. For ameliorate this situation, the company need to find other suppliers or will need to adapt suppliers of Ghana and Ivory Coast with exigencies of label like “fare trade”. The company needs to find the most adapted solution for stopped accusation and for profit to announce fare-trade or UTZ certification or other certification for have a best image of the brand.
2) A) Through its “cocoa plan”, in what different ways does nestle hope to help its cocoa growers?
B) In your opinion, is nestle sincere and will its plan really change things for the better in the Ivory Coast and Ghana?
With the time, Nestle created his own cocoa plan “The Nestle cocoa plan”. In addition, of the three points that have objective to stop the employment of children and forced labour, to educated communities and to build school, Nestle want to training for improve agriculture methods. The company wants to create cooperative of farmers for selling direct to exporter. The same cooperative organized the construction of school and for finish; the objective