-A company going international and selling products that may, in one way or another, become a threat to the human health by the misuse of it have to take a series of serious measures in order to prevent this things from happening.Responsibilities of company in this situation. Find a way to become involved with the Baby-Friendly Hospital Initiative, like sending in donations or even working with the organization to help. Remain a member of Infant Food Manufactures (IFM). Keep its internal Nestlé instructions to Nestlé employees updated and up to standards to avoid any more problems. Continue their efforts on social responsibility by sponsoring events at international medical and nutrition conferences, and events like celebrating the Vietnam Year of the Family, and funding research on infant feeding. Be careful with their pricing strategy and make sure they are selling their products in third world countries for reasonable and affordable prices for the people, and they should maybe consider selling the products for even less in these places. • Nestlé also needs to learn from its mistakes and not be so neglectful and they should respond to issues in a reasonable amount of time, because when they do not, they look irresponsible and careless. • Do whatever it can to reposition itself as a force of good.
2. What could Nestlé have done to have avoided the accusations of “killing Third World babies” and still market its product?
- Avoiding the accusations. Learn about countries‟ culture they market. Support breastfeeding and its benefit . Encourage using formula for special situations. Offer testing HIV
3. After Nestlé’s experience, how do you suggest it, or any other company, can protect itself in the future?
-Suggesting to protect company on the future Before nestle or any enterprise enter to the new market, they have to understand well about the tradition, life style,