The first question of the set of 15 questions was about the age limit of the respondents. We collected all data from the age group starting from 15years. Most of the respondents fall into the age limit of 16-25 years which is 54% of the total respondents. 18of the 50 respondents were 26-35 years of age which is 36%.
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Q1: your most preferable Schemes when you are Thinking about a savings account?
This was the question that gives the critical information of the preference and test of consumers. 48% preferred Double Benefit Scheme which is the highest. Monthly Savings scheme is next which is 24%, Millionaire Deposit scheme20%, Others 8%
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Q2: NBL provide clientele services to all the customers alike.
On this particular question we have used four point scales. Out of 50 respondents 32 of them moderately agreed which is 64%, 10 of them agreed which is 20%, 5of them strongly agreed which is 10%, 3 of them disagreed which is 6%
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Q3: Is the Interest Rate Investment potential of the bank Satisfactory?
This is about benefit customers are getting from the Bank in terms of investment in the short them or long term. 37 of the respondents that are 74% of them told that they are satisfied. 10 of the respondents are very satisfied which is 20%. 3 of them are dissatisfied which is 6%.
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Q4: Industry loans and advances given by NBL are sufficient.
This particular question is imperative to industries, consumers, credit card users etc. 38 of the respondents agreed with it which is 76%. 4 of the respondents neither agreed or disagreed with it which is 8%. 8 of the respondents which is 16% of the respondents disagreed
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For some of the questions I have used Liker scale of measurement. I have assigned nominal values to analyze the correlation between each of the components. Step I followed in