A Research Paper Presented to:
The Faculty of the Decisional Science and Innovation Department
Ramon V. Del Rosario College of Business
In Partial Fulfillment of the Requirements for the course
Decision Science 2
DECSCI2
Submitted by:
Velecina, Amiel Joshua A.
Guiveses, Michelle Louis M.
Berlanga, Henry Daniel B.
Kitane, Arja Marie S.
Submitted to:
Ms. Rachel Arcilla
Date:
December 4, 2014
Introduction
Background of the Study
Significance of the Study
Scope and Limitation
Objectives
With the current generation having a child as young as 2 years old who already knows how to use gadgets such as smartphones, it is highly inevitable to feel how much influence technology, more specifically smartphones, have on the society today. Since the evolution of smartphones continues to develop consistently, the group decided to know the factors that affect the view of the current generation consumers through hypotheses testing which the group has agreed upon guided by the factors that the subject has set.
Ever wondered on what specific factors affect the quality and price of a smartphone regardless of its brand? Or on how close the specs of most brands to each other like battery life and etc? First of all what are smartphones? According to Sanne (2009) smartphones are phones which are administered by OS (operating system) which includes Microsoft, IOS, Linux
Or Google Android. Smartphone uses an operating system that allows third party applications to run on it. "At the same time, it also summarized that a Smartphone will have more innovative wherewithal compared to normal cell phones which concluded both PDA and cell phone in a Smartphone". According to Naggle and Holden (2002) the number 1 favtor that affects the consumers is the sole price of the phone. Prices affect consumers a behavioral intentions on how they see the phone even without knowing the