Preview

Defination of Mass Media

Powerful Essays
Open Document
Open Document
1814 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Defination of Mass Media
Definition of Mass Media
Mass media consists of the various means by which information reaches large numbers of people, such as television, radio, movies, newspapers, and the Internet. Sociologists study mass media especially to see how it shapes people 's values, beliefs, perceptions, and behaviour. For example, mass media contributes to socialization, including gender socialization, as when movies implicitly teach young people that it is wrong for females to have many sexual partners. Mass media also affects social movements; for example, news coverage of the U.S.-Vietnam War helped spark the 1960s anti-war movement. Another topic is the relation between media and social power. For example, if mass media powerfully influences beliefs and behaviour, and it is controlled by relatively few individuals, those individuals have significant power even in democratic societies.
2.Mass Media basically refers to a part of media that is specifically designed to reach a large number of audience. This term was first used in the year 1920 when the nationwide radios and mass circulation of new books became common.
Following are the many types of Mass Media:
- Television
- Radio
- Personal web page
- Message Boards
- Blogs
- Pod Casts
- Video hosting services.
Purpose of mass media
The first and the most relevant purpose of the mass media is to entertain people and to make them feel happy and good. The mass media is a term that used to mark a part of the media that is specifically designed to reach a very large audience such as the population of a nation state that audience is interested in knowing the news and to know what is happening around them. The second is the mainstream of the media is to educate people that want to increase their level by studying through the internet that is a very important device in our life because we can learn and teach and even communicate with other people around the world to help them or just to make a nice conversation. Mass media

You May Also Find These Documents Helpful

  • Powerful Essays

    AP NSL notes

    • 1625 Words
    • 6 Pages

    high-tech politics - politics in which the behavior of citizens and policymakers is increasingly shaped by technology…

    • 1625 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    -Mass media-any written, printed, visual, electronic, auto-visual media developed to reach mass audience and the public.…

    • 2207 Words
    • 9 Pages
    Powerful Essays
  • Good Essays

    The mass media is defined as, the means by which messages and images are communicated to a mass audience, through various ‘Mass Communication Technologies’ (MCTs). For example, the Internet is a very powerful and influential MCT, used for communicating and sharing important information worldwide. MCTs serve to educate, persuade and inform and entertain their audience.…

    • 842 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Role of Mass Media – Mass Media can simply be defined as a medium of communication such as radio, television and print. It can also be defined as a large-scale organisation which uses one or more of these technologies to communicate with large numbers of people. The role of Mass Media can have a positive effect as well as a negative on an individual.…

    • 723 Words
    • 3 Pages
    Satisfactory Essays
  • Better Essays

    In an article in Internet Research Papers, it states: “the influence of mass media on our kids, teenagers and society is so big that we should know how it really works.” Mass media and media advertising are among the main deciding factors and influences that are the structure of our modern culture. As we look into facts and actual research studies on the power and effect that the media has, we see the relation to how the most individuals are affected. According to Webster’s dictionary, “mass” is a word used to describe large numbers of people and “media“, is radio, newspapers, television, billboards and any other type of…

    • 3609 Words
    • 15 Pages
    Better Essays
  • Best Essays

    Mass media is any medium designed to communicate messages to a mass audience (Webber & Ravelli, 2010). The main devices used in our society today are the television, satellite radio, Internet, cell phones, and text messaging. Our technology has advanced over the years and mass media today is far more effective in spreading its message globally then ever. Our generations in society today such as the gen-x and gen-y are far too reliant on these devices. I believe that technology has made our daily lives more efficient but at what cost, it has so many harmful ramifications when it is used in a non-constructive way. One incidence that proves how dangerous the mass media can be is the Columbine High School massacre. It was the fourth deadliest school massacre in the United States. Two senior students, Eric Harris and Dylan Klebold on April 20th, 1999, went to their school and went on a shooting rampage. Killing 12 students, one teacher, and injuring many others and then committed suicide later on.…

    • 3210 Words
    • 13 Pages
    Best Essays
  • Good Essays

    Mass Medium is a medium of communication (as newspapers, radio, or television) that is designed to reach the mass of the people —usually used in plural. (webster) There are types of mass media like Broadcast, Film, Video Games, Audio Recordings, Internet, Print Media and Outdoor media.…

    • 577 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Podcast

    • 273 Words
    • 1 Page

    Mass media is communication - whether written or spoken. This includes television, radio, advertising, movies, the Internet, newspapers, magazines, and so forth.…

    • 273 Words
    • 1 Page
    Satisfactory Essays
  • Powerful Essays

    Mass media has played a key role in society for many years, it provides information from around the world that people would not usually have access too. Messages in the media keep people informed on things like health service provision, economics, policy changes, crime and do so in a variety of ways such as: leaflets, newspaper publications, television adverts, billboards and so forth.…

    • 1726 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    What Is A Political Party?

    • 3978 Words
    • 16 Pages

    * Mass media – the mass media include those means of communication that reach large, widely dispersed audiences (masses of people) simultaneously. The mass media has a huge effect on the formation of public opinion.…

    • 3978 Words
    • 16 Pages
    Good Essays
  • Good Essays

    Functions of Mass Media

    • 446 Words
    • 2 Pages

    Mass media is used to target majority of people (or masses) at national or international level. Television, radio, billboards, internet, newspapers, websites, blogs, movies etc. Are the main sources through which messages are prepared (by making advertisements or promotional campaigns) and are conveyed to the audience in different forms. The electronic media, internet media and print media enables the viewers to keep in touch with all kinds of current event. Differentorganizations and businesses use mass media to promote their products which serves as a source of income for both the businesses (in the form of increasedsales) and the customer (in the form of providing value added information). Media is a great source of entertainment and public messages for the betterment of society. The critical reviews on articles regarding various social, business and ethical issuespublished in web and newspaper create an environment which fosters exchange of knowledge. Media is also a representative of one's culture and traditions. It serves as a platform to provide freedom of speech to the people of society. One of the negative aspects of media is that sometimes source of media is not that much reliable the way it should be in some cases. It can be used for advocating negative aspect in the society to serve one's personal interests. People might perceive different meanings out of the messages received from the media. Media if used politically or used with bias can create adverse effects on the viewers.…

    • 446 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    media terminology

    • 451 Words
    • 2 Pages

    Mass Audience- Mass media denotes a section of the media specifically designed to reach a large audience…

    • 451 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Put simply, mass media refers to the Forms of communication designed to reach a vast audience without any personal contact between the senders and receivers. Examples would include newspapers, magazines, video recordings, radio and television and of course, the internet. The concept of mass media is now complicated, since through the internet, individuals have a means of potential exposure on a scale comparable to what was previously restricted to select group of mass media producers. These internet media can include personal web pages, pod casts and blogs.…

    • 1407 Words
    • 6 Pages
    Good Essays
  • Powerful Essays

    We rely on mass media for the current news and facts about what is important and what we should be aware of. We trust the media as an authority for news, information, education and entertainment. Considering that powerful influence, then, we should know how it really works and how does it really influence us. The degree of influence depends on the availability and pervasiveness of media. All of the traditional mass media still have great influence over our lives.…

    • 1476 Words
    • 6 Pages
    Powerful Essays
  • Better Essays

    The more society has grown, the bigger the market of mass media has been developed. Hibbert (2006) defined in the book the power of media that mass media is all part of television, radio, Web sites, newspapers, magazines and books. They deliver information to the public (p. 6). People can meet and understand their society through mass media. Before 1960s, mass media was not public.…

    • 2659 Words
    • 11 Pages
    Better Essays