Dell Research Paper
DELL Research Paper
1. A history on the origins of the company. a. Dell was founded by Michael S. Dell in May 1984. b. Mr. Dell began the company from his University of Texas dorm room. c. He bypassed the retail outlets and sold his computers directly to consumers. This allowed him to eliminate the retail mark-up and sell his PCs at about 40% of an IBM PC. d. In 1988 the company went public and began selling to larger customers such as government agencies. e. The company built its fortune with the Microsoft’s Windows operating systems and Intel microprocessors as its foundation. Other options for Dell computers are chips from AMD and a version of Linux f. In 2007 the company began selling through retail stores such as Wal-Mart and Best-Buy. g. It is headquartered in Round Rock, Texas h. Dell generates nearly half of its profits outside of the US. i. Dell has manufacturing and distribution units in China, India and Malaysia
Overview
The company made major investments in its call center and development units in India. Closer to home, the company closed its Austin, Texas-based desktop PC manufacturing facility in 2008. It also shuttered customer care centers in Canada. In 2009 Dell sold its plant in Poland to Foxconn Technology, a unit of Hon Hai, the world's largest contract electronics manufacturer, and contracted for manufacturing services with Foxconn.
Generating more than half of its sales from desktop and notebook PCs, Dell faces intense competition in the consolidating market it shares with Acer, Hewlett-Packard, and Lenovo. The company's PC sales are following an industry trend that favors mobile computers; Dell's notebook line, its largest revenue generator, accounts for almost a third of its sales. The company also made additional efforts to spur sales with high-end devices. Dell's gaming and multimedia PC offerings include its XPS and Alienware lines. It debuted a luxury laptop
1. A history on the origins of the company. a. Dell was founded by Michael S. Dell in May 1984. b. Mr. Dell began the company from his University of Texas dorm room. c. He bypassed the retail outlets and sold his computers directly to consumers. This allowed him to eliminate the retail mark-up and sell his PCs at about 40% of an IBM PC. d. In 1988 the company went public and began selling to larger customers such as government agencies. e. The company built its fortune with the Microsoft’s Windows operating systems and Intel microprocessors as its foundation. Other options for Dell computers are chips from AMD and a version of Linux f. In 2007 the company began selling through retail stores such as Wal-Mart and Best-Buy. g. It is headquartered in Round Rock, Texas h. Dell generates nearly half of its profits outside of the US. i. Dell has manufacturing and distribution units in China, India and Malaysia
Overview
The company made major investments in its call center and development units in India. Closer to home, the company closed its Austin, Texas-based desktop PC manufacturing facility in 2008. It also shuttered customer care centers in Canada. In 2009 Dell sold its plant in Poland to Foxconn Technology, a unit of Hon Hai, the world's largest contract electronics manufacturer, and contracted for manufacturing services with Foxconn.
Generating more than half of its sales from desktop and notebook PCs, Dell faces intense competition in the consolidating market it shares with Acer, Hewlett-Packard, and Lenovo. The company's PC sales are following an industry trend that favors mobile computers; Dell's notebook line, its largest revenue generator, accounts for almost a third of its sales. The company also made additional efforts to spur sales with high-end devices. Dell's gaming and multimedia PC offerings include its XPS and Alienware lines. It debuted a luxury laptop
Cited: Dell Inc. (1 April). Hoover 's Company Records,13193. Retrieved April 18, 2010, from Hoover 's Company Records. (Document ID: 168164761).